HeyMark
HeyMark
Millions of businesses and content creators compete for the same attention on social media. And now that the barrier to launching products and competitors has dropped, standing out is harder than ever. But hiring an agency or a team is still absurdly expensive, and no one can tell you how much of that spend actually converts into sales.
A community manager costs $4K-$6K/mo in the US. An agency charges $2K-$10K/mo. 76% of agencies say they deliver great work. Only 39% of their clients agree. And $37B in ad spend is wasted every year.
ZipRecruiter · Wpromote/Ascend2 · Proxima
15,384 martech tools exist today. 100x more than in 2011. Marketers use only 33% of their stack's capabilities. Teams switch between apps 1,200 times a day and lose 5 weeks a year just reorienting.
ChiefMartec 2025 · Gartner · Harvard Business Review
73% of SMBs don't trust their own marketing strategy. Measuring ROI is marketers' #1 challenge. Only 1 in 3 can prove what works. Everyone knows they need better marketing. Almost no one can do it.
Constant Contact 2024 · HubSpot State of Marketing 2026
Your marketing agent. Connects your channels, learns your brand, creates content, publishes, replies to messages, and adjusts your strategy. All from a single conversation. No dashboards. No learning curve. Just results.
Instagram, TikTok, Facebook, YouTube, LinkedIn, X, Pinterest, and email. Mark connects and reads your content, metrics, and audience.
Studies your brand, your competitors, and your niche. Learns from every interaction.
Videos, images, copy, carousels. All in your style and your tone.
Schedules and publishes on your channels. Knows when to post for maximum performance.
Replies to DMs with your brand's context. 24/7, without sounding like a bot.
88% of organizations already use AI (McKinsey 2025). Marketing is the #1 function where they deploy it. A community manager costs $4K-$6K/mo in the US, $800-$1,500 in LATAM. Mark does the same job for $49-$599/mo. 400M+ SMBs and creators worldwide need marketing. We start with the 75M+ doing it digitally in English and Spanish markets. Our $50M ARR target implies 0.2% of SAM. Buffer built $22M ARR capturing 0.07%. Gamma reached $100M ARR at 1.3%.
Mark does what an agency does: creates videos, writes copy, publishes on social media, replies to messages, analyzes competitors, and manages campaigns. All for a monthly subscription based on how many brands you manage and how much you use it.
What is a brand?
A brand is a business, a project, or an identity that Mark manages. It can be your restaurant, your online store, your personal brand, or a product line. Each brand has its own Brand Kit, connected social accounts, content history, and strategy. All separate and personalized.
For creators and entrepreneurs who want to get started. ~68 interactions per month: chat, ideas, copy, images, and analytics. No video generation. No ads. Video and ads drive the natural upgrade to Pro.
For SMBs and growing businesses. 6x more usage than Starter. Enough for a daily content operation with video, UGC, competitive analysis, and DM automation. Can add additional brands. Ideal for businesses with 2-3 product lines.
For scale-ups and agencies. 16x more usage than Starter. Virtually unlimited content, premium video, voice cloning, ad management. An agency with 5 brands pays $2,755/mo and replaces a team of 3-5 people.
For companies with 10+ brands across multiple countries. Everything in Business, plus: SSO, roles and permissions, uptime SLA, dedicated API, and priority support. Cencosud (14 brands, 5 countries) would pay ~$8K-$16K/mo.
8 capabilities that matter. Only Mark delivers them all without code or setup.
| Platform | Price/mo | AI Chat | Gen. Video | Analytics | Scheduling | DM Auto | Email Mktg | Comp. Intel. | Brand Kit |
|---|---|---|---|---|---|---|---|---|---|
| HeyMark | $49–custom | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Traditional agency | $2K–10K | ✗ | ✓ | ✓ | ✓ | ✗ | ✓ | ✓ | ✓ |
| HubSpot AI | $800–3,600 | ✓ | ✗ | ✓ | ✓ | ✗ | ✓ | ✓ | ✗ |
| Claude Code* | $20–200 | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| ChatGPT | $20–200 | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Canva AI | $13–15 | ✗ | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ |
| Hootsuite | $99–739 | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | ✗ |
| Jasper AI | $39+ | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ |
| Predis.ai | $19–212 | ✗ | ✓ | ✗ | ✓ | ✗ | ✗ | ✓ | ✓ |
| Buffer | $6–120 | ✗ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | ✗ |
| ManyChat | $15–435 | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ | ✗ |
*Claude Code can achieve all these capabilities, but requires configuring API keys, connecting multiple platforms, and having the technical know-how for each one. HeyMark is that same power, ready to use from WhatsApp. No code, no manual integrations.
Full-time since January 2026 · Bootstrapped · 4+ ventures shipped · 240K+ organic audience
180K+ followers with $0 in ads. Co-created NutrIA ($120K ARR) with 100% organic marketing.
Created CherryMarket ($400K ARR) and co-created NutrIA. Lead architect of HeyMark.
Founded All In Agency: $600K ARR, 14 people, 30+ clients. Lived the pain that HeyMark replaces.
First engineer at HeyMark. Builds and maintains the platform.
HeyMark content creator. Content & Film.
Building NutrIA taught us something. Building product is possible. Distributing it well is brutally hard. That's the problem we set out to solve.
AI nutrition app created by Pedro and Nico. 100% organic growth, zero spent on ads. Profitable from day one and raising its own round.
SaaS platform created by Nico with other partners. Management and traceability for cherry exporters. Founded October 2024.
Agency founded and led by Crescente. Clients include Zapping, Chilexpress, VTR, Claro, Samex, Scanavini, among others. The experience running a real agency is the origin of the pain HeyMark solves.
Before selling, we distribute. Thousands of organic users on social media and 2,000+ people on the waitlist. Zero spent on ads.
In 2025, three things converged. Sonnet 4 made autonomous agents viable for non-technical users. HeyGen and Runway made broadcast-quality video generatable in seconds. ElevenLabs made voice cloning production-ready. For the first time, a $49/mo subscription can replace a $4K/mo community manager. This convergence didn't exist 12 months ago.
AI model costs drop 2.5x every 18 months (Sonnet 3 to 4, documented). Video generation hit ad-grade quality in 2025. The pieces are in place. What's missing is someone who puts them together for the people who actually need marketing.
Jasper sells copy. Hootsuite sells scheduling. HeyGen sells avatars. Mark does everything. Analyzes, creates, publishes, responds, and optimizes. One conversation, one agent, every capability a marketing team needs.
HeyMark works without investment. The LATAM team keeps monthly burn around $130K while we scale, instead of the $300K+ this would cost in SF. But reaching $3.8M MRR takes 3+ years without capital. With $1.2M, we do it in 18 months and open a commercial presence in San Francisco.
| Milestone | Without Capital | With $1.2M (Base) | Acceleration |
|---|---|---|---|
| MRR M1 | $8K | $25K | 3.1x |
| MRR M6 | $50K | $300K | 6x |
| MRR M12 | $150K | $1.3M | 8.7x |
| MRR M18 | $300K | $3.8M | 12.7x |
Seed Round · $1.2M SAFE · $12M post-money cap · 10% dilution
We're not raising pre-product. HeyMark has 2,000+ on waitlist and a working product. Revenue and measured retention start at close. $12M cap reflects a running business, not an idea.
A marketing agent that serves everyone from creators to enterprises. Four plans with clear capability tiers, and real unit economics backed by data from 25 beta customers.
The profiles we are validating. Each tier unlocks more capabilities. Usage is measured in credits.
| Segment | Who | Current mkt spend | Plan HeyMark | Typical monthly ticket | Volume | Contribution margin |
|---|---|---|---|---|---|---|
| Creator | Solopreneur, influencer | $0–50/mo | Starter $49/brand | $49 | Very high | ~14% |
| SMB | Store, restaurant | $200–500/mo | Pro $249/brand | $249–$747 | High | ~46% |
| Scale-up | Growing team, agency | $2K–10K/mo | Business $599/brand | $599–$4,192 | Medium | ~46% |
| Enterprise | Multi-brand, multi-country | $10K–200K+/mo | Custom from $5K | $5K–$50K+ | Low | ~72% |
* Contribution margin includes estimated CAC allocation and operational overhead per segment. Gross margin by tier (COGS only) shown in Unit Economics section below.
Benchmarks: Canva and HubSpot differentiate by functionality per tier. Lovable, Cursor, and Vercel monetize by usage. HeyMark combines both: functional tiers (content → ads → multi-user) + credits for usage volume.
| Metric | Value | Source |
|---|---|---|
| Global digital ad spend (2025) | $750B+ (industry context) | eMarketer |
| US SMB marketing spend | ~$120B | BIA Advisory, SBA |
| LATAM digital ad spend | $45-50B, fastest-growing after APAC | eMarketer |
| Creator economy | $250B+, 200M+ active creators | Goldman Sachs |
| AI in marketing | $26B, growing 27% CAGR | Precedence Research |
| Agency satisfaction gap | 76% of agencies confident. 39% of clients satisfied. | Wpromote/Ascend2 |
Market penetration benchmarks. Our $50M SOM in context
| Company | SAM | ARR | Penetration | Timeline |
|---|---|---|---|---|
| Buffer | $30B (social media mgmt) | $22M | 0.07% | 10+ years |
| Notion | $10-15B (productivity) | $400M | 0.3-0.5% | ~6 years |
| Canva | $13B (design tools) | $2.7B | 10.3% | 12 years |
| HubSpot | $8-10B (SMB marketing) | $3.1B | 35-38% | 18 years |
| Jasper | $5-10B (AI content) | $88M | 0.9-1.8% | ~3 years |
| Gamma | $7.5B (presentations) | $100M | 1.3% | ~3 years |
| HeyMark (Year 3) | $25B | $50M | 0.2% | 3 years |
Simple: you pay per brand and per usage. Each brand is a business or project that Mark manages. With its own social accounts, Brand Kit, strategy, and history. Each plan unlocks more capabilities: Starter creates content, Pro adds ads, Business adds multi-user. Usage is measured in credits.
What are credits?
Credits measure how much you use Mark. Every video, post, analysis, or DM consumes credits. Text and analysis cost little. Premium video and avatars cost more. Starter creates and publishes content. Pro adds ad management. Business adds multi-user. Each tier unlocks more capabilities with more volume.
5,000 credits/mo. ~68 interactions: chat, ideas, copy, images, analysis. No video generation. Video is what drives the natural upgrade. For a creator who wants to systematize their marketing with text and images.
30,000 credits/brand/mo. Mix as you like: ~150 chat/image interactions + up to ~12 video clips per month, depending on the format split. Typical mix: 8 simple clips (b-roll, product), 2 premium clips, 1 UGC avatar, 1 full production. Real daily content operations. Can add brands. An agency with 3 clients pays $747/mo.
80,000 credits/brand/mo. Mix as you like: ~300 chat/image interactions + up to ~30 video clips per month, depending on the format split. Typical mix: 18 simple clips, 6 premium clips, 4 UGC avatars, 2 full productions. For scale-ups and agencies at industrial scale. 5 brands = $2,755/mo, replaces a team of 3-5 people.
For companies with 10+ brands across multiple countries. Everything in Business, plus SSO (corporate login), team roles and permissions, guaranteed uptime SLA, and dedicated API. A holding company like Cencosud (14 brands in 5 countries) would pay ~$8K-$16K/mo. A fraction of what they spend on agencies.
How does pricing scale with brands?
In Pro and Business, each additional brand is charged at the plan price. Starting at 4 brands, a 20% volume discount applies. Pricing scales continuously. There is no "gap" between $599 and Enterprise.
| Example | Plan | Price/brand | Monthly total | Equivalent to... |
|---|---|---|---|---|
| Creator with 1 project | Starter | $49 | $49 | Less than 1 hour of freelancer |
| Restaurant with 1 brand | Pro | $249 | $249 | 10% the cost of a community manager |
| Agency with 3 clients | Business | $599 | $1,797 | Less than 1 junior employee |
| Scale-up with 5 brands | Business (20% disc.) | $551 avg | $2,755 | Replaces a team of 3-5 people |
| Retail with 8 brands | Business (20% disc.) | $524 avg | $4,192 | 10% the cost of an agency |
| Holding, 14 brands, 5 countries | Enterprise | Custom | $8K-$16K | 3-5% of current agency spend |
Real production data from 25 beta customers, not estimates.
But not everything costs $0.29. Video is a whole different story
When Mark uses a tool (image, analysis, video), it pays the Sonnet cost ($0.29) plus the tool cost. A simple chat costs $0.29. A full video with avatar, voice, and lip sync can cost $14-$19. This is what makes credits work as a natural gate. Expensive operations consume credits much faster.
| Operation | Sonnet | + Tool | Total cost | Pre → Post opt |
|---|---|---|---|---|
| Simple chat (ideas, copy, strategy) | $0.29 | $0 | $0.29 | $0.29 → $0.15 |
| Generate image | $0.29 | $0.13 | $0.42 | $0.42 → $0.30 |
| Competitor analysis (scraping) | $0.29 | $0.02 | $0.31 | $0.31 → $0.17 |
| Simple video clip (b-roll, 5-8s) | $0.29 | $1.00 | $1.29 | $1.29 → $0.65 |
| Premium video clip (ads, 8-10s) | $0.29 | $3.20 | $3.49 | $3.49 → $1.75 |
| UGC Avatar (script + voice + avatar + lip sync) | $0.29 ×3 | $13.50 | ~$14 | $14 → $7 |
| Full production (script + voice + video + lip sync) | $0.29 ×4 | $18.00 | ~$19 | $19 → $10 |
COGS breakdown: chat + text vs video. Video is ~35-46% of COGS but is what makes Mark worth $249-$599/mo.
PRE-optimization. Current production costs
| PRE-optimization | Starter $49 | Pro $249 | Business $599 |
|---|---|---|---|
| Text interactions/mo | ~68 | ~145 | ~295 |
| COGS chat + text ($0.29/msg) | $20 | $44 | $89 |
| Videos/mo (typical mix) | — | ~12 | ~30 |
| COGS video + overhead (clips + UGC + prod.) | $0 | $98 | $249 |
| Stripe (2.9%) | $1 | $7 | $17 |
| Total COGS | $21 | $149 | $355 |
| Margin | 57% | 40% | 41% |
POST-optimization. Chat −50%, Video+overhead −50%
Model routing (Haiku for simple queries) drops chat from $0.29 to $0.15. Video models + scale efficiency + asset caching drop ~50% in 12 months (Sonnet 3→4 dropped 2.5× in 18mo; Runway/Pika tracks similar). The result: margins that climb from 40-57% to 69-78%.
| POST-optimization | Starter $49 | Pro $249 | Business $599 |
|---|---|---|---|
| COGS chat + text ($0.15/msg) | $10 | $22 | $44 |
| COGS video + overhead (−50%) | $0 | $49 | $125 |
| Stripe (2.9%) | $1 | $7 | $17 |
| Total optimized COGS | $11 | $78 | $186 |
| Optimized margin | 78% | 69% | 69% |
Video mix by plan
| Video type | Cost | Starter | Pro (~12/mo) | Business (~30/mo) |
|---|---|---|---|---|
| Simple clips (b-roll, product, 5-8s) | $1.50 | — | 8 | 18 |
| Premium clips (ads, cinematic) | $3.70 | — | 2 | 6 |
| UGC Avatar (script + voice + avatar + lip sync) | $15 | — | 1 | 4 |
| Full production (full pipeline) | $20 | — | 1 | 2 |
CAC / Churn / LTV
| Starter $49 | Pro $249 | Business $599 | Enterprise | |
|---|---|---|---|---|
| CAC | $50-150 | $100-400 | $300-1K | $5K-20K |
| Monthly churn | 10% | 5% | 3% | 1% |
| LTV (post-opt) | $329 | $3,843 | $14,975 | $937K+ |
| LTV:CAC (post-opt) | 3.3× | 15.4× | 23.0× | 47-187× |
How the business evolves at month 6, 12, and 18. The base case is our operating plan. Ambitious but calibrated against real companies.
Revenue
| Bear | Base | Bull | |
|---|---|---|---|
| MRR at month 6 | $100K | $300K | $650K |
| MRR at month 12 | $420K | $1.3M | $3.2M |
| MRR at month 18 | $1M | $3.8M | $8.5M |
| ARR at month 18 | $12M | $45.6M | $102M |
Users and average ticket
| Bear | Base | Bull | |
|---|---|---|---|
| Users at month 18 | 5,200 | 17,000 | 34,000 |
| Monthly ARPU | $192 | $224 | $250 |
Profitability and cash (at month 18, with $1.2M raised)
| Bear | Base | Bull | |
|---|---|---|---|
| Monthly EBITDA | +$342K | +$1.91M | +$5.10M |
| Cash on hand | $1.8M | $8.37M | $25M |
| EBITDA breakeven | Month 11 | Month 9 | Month 3 |
18 months broken down monthly · The engine: brand multiplier in Business
| Month | Users | MRR | ARPU | ARR equivalent |
|---|---|---|---|---|
| M1 | 180 | $25K | $139 | $300K |
| M3 | 540 | $80K | $148 | $960K |
| M6 | 1,500 | $300K | $200 | $3.6M |
| M9 | 3,200 | $680K | $213 | $8.16M |
| M12 | 5,800 | $1.3M | $224 | $15.6M |
| M15 | 10,000 | $2.2M | $220 | $26.4M |
| M18 | 17,000 | $3.8M | $224 | $45.6M |
Revenue composition. M18 Base Case
| Segment | % Users | % MRR | Insight |
|---|---|---|---|
| Starter $49 | 46% | 10% | Acquisition channel. Massive funnel |
| Pro $249 | 37% | 41% | Profitable self-serve |
| Business $599 | 17% | 47% | Revenue engine. 3.5 brands × $599 |
| Enterprise Custom | ~0% | 2% | Large deals, long cycles |
| Total | 100% | 100% | Pro + Business = 87% of revenue with 54% of users |
Speed to each milestone. HeyMark base case projections vs historical benchmarks
| Milestone | HeyMark (Base) | Gamma | ArcAds | Jasper | HeyGen |
|---|---|---|---|---|---|
| $1M ARR | M3 | ~M6 | M5 | M2 | M7 |
| $10M ARR | M10 | M12 | M20 | M6 | ~M12 |
| $100M ARR | — | ~M35 | — | M24 | M36 |
$1.2M in capital · Breakeven M9 (base) · Includes hidden costs: legal, SF presence, AI tools, insurance
| Category | Month 1 | Month 6 | Month 12 | Month 18 |
|---|---|---|---|---|
| Team (salaries) | $35K | $80K | $148K | $162K |
| AI Tools (Claude Code × team + agents) | $4K | $18K | $30K | $48K |
| Paid Ads | $22K | $185K | $270K | $410K |
| Affiliates & Influencers | $15K | $38K | $110K | $205K |
| Legal, accounting, insurance | $29K | $6K | $10K | $14K |
| SF presence + travel | $12K | $12K | $12K | $12K |
| Infra, tools, office, other | $3K | $5K | $6K | $7K |
| Total Costs (excl. COGS) | $120K | $344K | $586K | $858K |
| Revenue | $25K | $300K | $1.3M | $3.8M |
| COGS (AI APIs + Stripe) | $9K | $69K | $288K | $1.14M |
| EBITDA | -$104K | -$108K | +$451K | +$1.91M |
The goal is a hyper-lean team where AI agents handle most of the execution. Every team member works alongside autonomous agents from day 1. The human team may not need to grow as much as projected here, but we budget for it. Product team in LATAM. Commercial presence in SF from M1.
25 people at month 18 managing ~$3.8M MRR. $1.82M ARR per employee. AI agents handle the bulk of repetitive execution so the human team focuses on judgment, strategy, and building. The full team (salaries + AI infrastructure) costs $181K/mo. Still less than what equivalent SF talent would cost. Product team in LATAM, commercial presence in SF.
5 channels, all based on real companies
| Channel | Playbook | From | Evidence |
|---|---|---|---|
| Dogfooding | ArcAds | M0 | Mark does HeyMark's marketing. Every post we make is a product demo. |
| Paid Ads | Jasper | M1 | $20K→$410K/mo. Jasper: $42M ARR at M12 with 9 people and ex-agency founders. |
| Creators / Affiliates | Gamma + Jasper | M1 | 25% recurring commission. Gamma: 50%+ of growth came from creators. |
| Agency Partners | HubSpot + CMO | M1 | CMO's network (30+ agency clients). HubSpot: 45% of revenue via partners. |
| Category Creation | HubSpot | M0 | Define "Agentic Marketing". HubSpot coined "Inbound Marketing" → $3B ARR. |
Wow moment without signup: you land on heymark.ai, enter your IG handle, and Mark analyzes your account in real time. No signup, no paywall. You see the analysis, the recommendations, and what Mark would do with your brand. The product sells itself. Same playbook as Gamma: the wow moment happens in 30 seconds, before any commitment.
Concrete milestones
Seed Round · $1.2M SAFE · $12M post-money cap · 10% dilution
We're not raising pre-product. HeyMark has 2,000+ on waitlist and a working product. Revenue and measured retention start at close. $12M cap reflects a running business, not an idea.
Every capability of Mark in detail.
Mark connects to your social accounts, studies your content and your competitors', and researches opportunities. All backed by data.
Mark connects to Instagram, TikTok, Facebook, YouTube, LinkedIn, X, and Pinterest. Reads your feed, stories, reels, engagement metrics, and audience data in real time.
Analyzes your content performance, identifies what works, what doesn't, and generates actionable insights to improve your strategy.
Mark transcribes your videos, analyzes the content, identifies the best-performing hooks, and extracts patterns from your top pieces.
Discovers and analyzes your competitors' accounts. Transcribes their videos, studies their strategy, engagement, and posting frequency.
Mark browses the web looking for trends, news, and relevant opportunities for your niche that you can turn into valuable content.
From ideas to publish-ready pieces. Mark creates using the intelligence already gathered from your brand.
Based on the analysis of your account and competitors, Mark proposes content ideas and organizes them into an editorial calendar ready to execute.
14+ video engines. Mark generates UGC, avatars with cloned voice, and clips ready to publish in any format.
Generates images, creative variations, cutouts, and background removal. Creates ads and creatives ready for campaigns.
Copy for posts, ads, emails, and carousels. Mark writes in your brand's tone because it loaded your Brand Kit.
Upload your brand's colors, typography, tone of voice, and personality. Everything Mark creates is aligned with your identity.
Mark publishes for you on Instagram, TikTok, Facebook, YouTube, LinkedIn, X, Pinterest, and email. All from a chat.
Mark publishes to Instagram, TikTok, Facebook, YouTube, LinkedIn, X, and Pinterest. Reels, posts, stories, and carousels. Without leaving the conversation.
Schedules posts at optimal times for your audience. Mark plans entire weeks of content.
Email campaigns with templates, segmentation, and integrated analytics. Custom domain with DKIM.
Mark never sleeps. Responds to messages, comments, and captures leads. Like a team that never stops.
Mark automatically responds to direct messages with context from your brand, products, and services. Natural conversations, not robotic replies.
Engages with your community by responding to comments intelligently. Keeps engagement active on every post.
ManyChat-style automation flows natively integrated. Comment-to-DM, keyword triggers, and lead capture sequences without external tools.
Mark lives where you already are. No new apps, no learning curves.
Mark shows up in your WhatsApp as just another contact. You message him whenever you want, like a colleague.
Send him a voice note at 2am with an idea. Have him schedule posts while you sleep.
Every conversation adds context. Mark remembers your brand, your tone, your preferences.
When you open HeyMark on desktop, you see everything Mark has been doing. And you take control.
Every interaction builds a visual map of your marketing strategy.
Posts, calendars, campaigns, metrics. All on a canvas you can browse and rearrange.
After weeks, your canvas is the complete map of your marketing. Months of work visible at a glance.
Losing your canvas. Months of built strategy. Is what keeps anyone from leaving.
WhatsApp for speed. Desktop for depth. All synced.
90+ capabilities mapped
Built on Anthropic, Google, Replicate, ElevenLabs, Creatify, and more.