/* ============================================
   Marketing 2.0 — Internal content strategy deck
   Dark theme — near-black surfaces, amber→magenta accent only.
   Self-contained: no shared base import.
   Component system adapted from the heymark-2-0 deck, inverted to dark.
   ============================================ */

/* --- Reset --- */
*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; }

/* --- Tokens (dark) --- */
:root {
  --bg:        #0a0a0a;
  --surface:   #161618;
  --surface-2: #1e1e21;
  --ink:       #f5f5f7;
  --ink-2:     #a8a8ad;
  --ink-3:     #6e6e73;
  --line:      rgba(255,255,255,0.08);
  --line-2:    rgba(255,255,255,0.15);

  --amber:     #ffa916;
  --magenta:   #ff0173;
  --danger:    #ff5a6e;
  --gradient:  linear-gradient(90deg, #ffa916 0%, #ff0173 100%);
  --gradient-soft: linear-gradient(90deg, rgba(255,169,22,0.16), rgba(255,1,115,0.16));

  --font: 'Space Grotesk', -apple-system, BlinkMacSystemFont, sans-serif;
  --radius: 16px;
  --radius-sm: 10px;
  --shadow: 0 1px 2px rgba(0,0,0,0.45), 0 10px 34px rgba(0,0,0,0.45);
  --shadow-lg: 0 22px 60px rgba(0,0,0,0.6);
  --header-h: 0px;
  --sideindex-left: clamp(10px, 1.4vw, 22px);
  --sideindex-width: 136px;
}

body {
  font-family: var(--font);
  background: var(--bg);
  color: var(--ink);
  line-height: 1.55;
  font-size: 17px;
  overflow-x: hidden;
}
img, svg, video { display: block; max-width: 100%; }

/* --- Auth overlay (dark) --- */
.auth-overlay {
  position: fixed; inset: 0; z-index: 9999;
  background: rgba(10,10,10,0.96);
  backdrop-filter: blur(20px); -webkit-backdrop-filter: blur(20px);
  display: flex; align-items: center; justify-content: center;
}
.auth-overlay.fade-out { opacity: 0; transition: opacity 0.4s; }
.auth-card {
  background: var(--surface); border: 1px solid var(--line);
  border-radius: 22px; padding: 3rem 2.5rem; text-align: center;
  box-shadow: var(--shadow-lg); max-width: 380px; width: 90%;
}
.auth-lock { width: 38px; height: 38px; color: var(--magenta); margin: 0 auto 1.2rem; }
.auth-title { font-size: 1.35rem; font-weight: 700; margin-bottom: 0.3rem; letter-spacing: -0.02em; }
.auth-subtitle { color: var(--ink-3); font-size: 0.9rem; margin-bottom: 1.5rem; }
.auth-form { display: flex; flex-direction: column; gap: 0.75rem; }
.auth-input {
  padding: 0.8rem 1rem; border-radius: 12px; border: 1px solid var(--line-2);
  background: var(--surface-2); font-family: var(--font); font-size: 0.95rem;
  outline: none; color: var(--ink); transition: border-color 0.2s;
}
.auth-input::placeholder { color: var(--ink-3); }
.auth-input:focus { border-color: var(--magenta); }
.auth-submit {
  padding: 0.8rem; border: none; border-radius: 12px; cursor: pointer;
  background: var(--gradient); color: #fff; font-family: var(--font);
  font-weight: 600; font-size: 0.95rem; transition: transform 0.2s, filter 0.2s;
}
.auth-submit:hover { transform: translateY(-1px); filter: saturate(1.1); }
.auth-error { color: var(--danger); font-size: 0.82rem; opacity: 0; transition: opacity 0.3s; }
.auth-error.visible { opacity: 1; }

/* --- Header --- */
.deck-header {
  position: fixed; top: 0; left: 0; right: 0; z-index: 200; height: var(--header-h);
  display: flex; align-items: center; justify-content: space-between;
  padding: 0 clamp(18px, 4vw, 40px);
  background: rgba(10,10,10,0.72);
  backdrop-filter: blur(16px) saturate(1.4); -webkit-backdrop-filter: blur(16px) saturate(1.4);
  border-bottom: 1px solid var(--line);
}
.deck-header__brand { display: flex; align-items: center; gap: 0.6rem; }
.deck-header__logo-img { width: 24px; height: 24px; }
.deck-header__name { font-weight: 700; font-size: 0.92rem; letter-spacing: -0.01em; }
.deck-header__divider { width: 1px; height: 15px; background: var(--line-2); }
.deck-header__sub { font-size: 0.8rem; color: var(--ink-3); font-weight: 500; }
.deck-header__back {
  display: inline-flex; align-items: center; gap: 0.4rem;
  font-size: 0.8rem; color: var(--ink-2); font-weight: 500;
  padding: 0.4rem 0.75rem; border-radius: 9px; border: 1px solid var(--line);
  transition: all 0.2s; text-decoration: none; background: var(--surface);
}
.deck-header__back:hover { color: var(--ink); border-color: var(--line-2); }
.deck-header__back svg { width: 14px; height: 14px; }
@media (max-width: 600px) { .deck-header__sub, .deck-header__divider { display: none; } }

/* --- Floating section index --- */
.sideindex {
  position: fixed;
  left: var(--sideindex-left);
  top: 50%;
  width: var(--sideindex-width);
  transform: translateY(-50%) translateX(calc(0px - var(--sideindex-left) - var(--sideindex-width) - 10px));
  z-index: 160;
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
  max-height: calc(100vh - var(--header-h) - 36px);
  overflow: auto;
  padding: 0.45rem;
  border: 1px solid var(--line);
  border-radius: 12px;
  background: rgba(10,10,10,0.68);
  backdrop-filter: blur(16px) saturate(1.25);
  -webkit-backdrop-filter: blur(16px) saturate(1.25);
  box-shadow: var(--shadow);
  opacity: 0.06;
  pointer-events: none;
  transition: transform 0.22s ease, opacity 0.22s ease, background 0.22s ease, border-color 0.22s ease, box-shadow 0.22s ease;
}
.sideindex.is-scrolling,
.sideindex.is-open,
.sideindex.is-hovered,
.sideindex:focus-within {
  transform: translateY(-50%) translateX(0);
  opacity: 0.96;
  pointer-events: auto;
  background: rgba(10,10,10,0.74);
  border-color: var(--line-2);
  box-shadow: var(--shadow-lg);
}
.sideindex-toggle {
  position: fixed;
  left: 0;
  top: 50%;
  z-index: 170;
  width: 28px;
  height: 58px;
  transform: translateY(-50%);
  display: grid;
  place-items: center;
  border: 1px solid var(--line-2);
  border-left: 0;
  border-radius: 0 12px 12px 0;
  background: rgba(10,10,10,0.72);
  color: rgba(255,255,255,0.74);
  box-shadow: var(--shadow);
  cursor: pointer;
  opacity: 0.48;
  backdrop-filter: blur(16px) saturate(1.25);
  -webkit-backdrop-filter: blur(16px) saturate(1.25);
  transition: left 0.22s ease, opacity 0.22s ease, background 0.22s ease, color 0.22s ease, border-color 0.22s ease;
}
.sideindex-toggle:hover,
.sideindex-toggle:focus-visible {
  opacity: 0.96;
  color: #fff;
  background: rgba(10,10,10,0.86);
  border-color: var(--line-2);
  outline: none;
}
.sideindex.is-scrolling + .sideindex-toggle,
.sideindex.is-open + .sideindex-toggle,
.sideindex.is-hovered + .sideindex-toggle,
.sideindex:focus-within + .sideindex-toggle {
  left: calc(var(--sideindex-left) + var(--sideindex-width) - 1px);
  opacity: 0.9;
}
.sideindex-toggle__icon {
  width: 8px;
  height: 8px;
  border-top: 2px solid currentColor;
  border-right: 2px solid currentColor;
  transform: rotate(45deg);
  transition: transform 0.22s ease;
}
.sideindex.is-scrolling + .sideindex-toggle .sideindex-toggle__icon,
.sideindex.is-open + .sideindex-toggle .sideindex-toggle__icon,
.sideindex.is-hovered + .sideindex-toggle .sideindex-toggle__icon,
.sideindex:focus-within + .sideindex-toggle .sideindex-toggle__icon {
  transform: rotate(225deg);
}
.sideindex__group {
  display: flex;
  flex-direction: column;
  gap: 0.14rem;
  padding-top: 0.28rem;
  border-top: 1px solid rgba(255,255,255,0.07);
}
.sideindex__group:first-child {
  padding-top: 0;
  border-top: 0;
}
.sideindex__category {
  display: block;
  width: 100%;
  padding: 0 0.48rem 0.12rem;
  color: rgba(255,255,255,0.42);
  font-size: 0.53rem;
  font-weight: 800;
  line-height: 1.1;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  white-space: nowrap;
}
.sideindex__link {
  display: block;
  width: 100%;
  padding: 0.34rem 0.48rem;
  border-radius: 8px;
  color: var(--ink-3);
  text-decoration: none;
  font-size: 0.64rem;
  font-weight: 700;
  line-height: 1.1;
  letter-spacing: 0.03em;
  white-space: nowrap;
  transition: color 0.18s ease, background 0.18s ease, transform 0.18s ease;
}
.sideindex__link:hover {
  color: var(--ink);
  background: var(--surface-2);
}
.sideindex__link.is-active,
.sideindex__link[aria-current="true"] {
  color: #fff;
  background: var(--gradient);
  transform: translateX(2px);
}
@media (max-width: 1320px) {
  :root {
    --sideindex-left: 8px;
    --sideindex-width: 132px;
  }
  .sideindex {
    max-height: calc(100vh - var(--header-h) - 28px);
  }
}
@media (max-width: 720px) {
  .sideindex,
  .sideindex-toggle { display: none; }
}

/* --- Slide shell --- */
.slide {
  min-height: 100vh;
  display: flex; flex-direction: column; justify-content: center;
  padding: calc(var(--header-h) + clamp(32px, 6vh, 64px)) clamp(24px, 5vw, 72px) clamp(40px, 7vh, 72px);
  position: relative;
  scroll-margin-top: var(--header-h);
}
.anchor-alias { position: absolute; top: 0; left: 0; width: 1px; height: 1px; pointer-events: none; }
.slide:nth-child(even) { background: var(--surface); }
.slide__inner { width: 100%; max-width: 1080px; margin: 0 auto; }
.slide--wide .slide__inner { max-width: 1180px; }
.slide--center { text-align: center; }
.slide--center .slide__inner { display: flex; flex-direction: column; align-items: center; }

/* hero radial glow */
.slide--hero {
  background:
    radial-gradient(ellipse 70% 50% at 50% 18%, rgba(255,1,115,0.10), transparent 60%),
    radial-gradient(ellipse 60% 40% at 50% 0%, rgba(255,169,22,0.07), transparent 60%),
    var(--bg);
}

/* slide index kicker */
.kicker {
  font-size: 0.72rem; font-weight: 600; letter-spacing: 0.22em;
  color: var(--ink-3); margin-bottom: 1.4rem; font-variant-numeric: tabular-nums;
}
.kicker b {
  background: var(--gradient); -webkit-background-clip: text;
  -webkit-text-fill-color: transparent; background-clip: text; font-weight: 700;
}

/* --- Typography --- */
.s-title {
  font-size: clamp(2.1rem, 4.6vw, 3.5rem); font-weight: 700;
  line-height: 1.04; letter-spacing: -0.03em; color: var(--ink);
}
.s-title--xl { font-size: clamp(3rem, 8vw, 6rem); }
.s-lead {
  font-size: clamp(1.05rem, 1.7vw, 1.3rem); line-height: 1.55;
  color: var(--ink-2); max-width: 720px; margin-top: 1.2rem;
}
.slide--center .s-lead { margin-left: auto; margin-right: auto; }
/* hero: contenedor ancho para que el lead entre en dos lineas */
.slide--hero .slide__inner { max-width: min(1520px, 94vw); }
.slide--hero .s-title--xl { max-width: 1080px; }
.hero-lead {
  font-size: clamp(0.9rem, 1.05vw, 1.05rem);
  line-height: 1.55;
  max-width: 100%;
  margin-top: 1.6rem;
  text-wrap: balance;
}
.s-lead strong { color: var(--ink); font-weight: 600; }
.grad {
  background: var(--gradient); -webkit-background-clip: text;
  -webkit-text-fill-color: transparent; background-clip: text;
}

/* --- Chips (keyword pills) --- */
.chip-row { display: flex; flex-wrap: wrap; gap: 0.55rem; margin-top: 1.6rem; }
.slide--center .chip-row { justify-content: center; }
.chip {
  font-size: 0.82rem; font-weight: 500; color: var(--ink-2);
  padding: 0.42rem 0.95rem; border-radius: 100px;
  border: 1px solid var(--line-2); background: var(--surface);
}
.chip--accent {
  color: var(--ink); border-color: transparent;
  background: var(--gradient-soft);
}

/* --- Split layout (left/right) --- */
.split {
  display: grid; grid-template-columns: 1fr 1fr; gap: clamp(1.5rem, 4vw, 3.5rem);
  align-items: center; margin-top: 2.4rem;
}
.split--text-left { grid-template-columns: 1.05fr 1fr; }
.split__head { font-size: 0.74rem; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-3); margin-bottom: 1rem; }
.split__caption { font-size: 0.9rem; color: var(--ink-2); margin-top: 1rem; line-height: 1.5; }
@media (max-width: 820px) { .split, .split--text-left { grid-template-columns: 1fr; } }

/* --- Mockup frames (placeholders for user assets) --- */
.frame {
  background: var(--surface); border: 1px solid var(--line-2);
  border-radius: 14px; box-shadow: var(--shadow-lg); overflow: hidden;
}
.frame__bar {
  height: 34px; display: flex; align-items: center; gap: 7px;
  padding: 0 14px; border-bottom: 1px solid var(--line); background: var(--surface-2);
}
.frame__dot { width: 10px; height: 10px; border-radius: 50%; background: var(--line-2); }
.frame__body { position: relative; }
.frame--browser .frame__body { aspect-ratio: 16 / 9.4; }
.frame--portrait .frame__body { aspect-ratio: 3 / 4; }
.frame--reel .frame__body { aspect-ratio: 9 / 16; }
.frame--square .frame__body { aspect-ratio: 1 / 1; }

/* placeholder fill inside frames / standalone */
.ph {
  position: absolute; inset: 0;
  display: flex; flex-direction: column; align-items: center; justify-content: center;
  gap: 0.5rem; text-align: center; padding: 1.2rem;
  background:
    repeating-linear-gradient(135deg, rgba(255,255,255,0.022) 0 14px, transparent 14px 28px),
    var(--surface-2);
}
.ph__icon { color: var(--ink-3); opacity: 0.8; }
.ph__icon svg { width: 30px; height: 30px; }
.ph__label { font-size: 0.7rem; font-weight: 600; letter-spacing: 0.06em; color: var(--ink-2); text-transform: uppercase; }
.ph__file {
  font-family: ui-monospace, SFMono-Regular, Menlo, monospace; font-size: 0.64rem;
  color: var(--ink-3); background: rgba(255,255,255,0.05); padding: 0.15rem 0.5rem; border-radius: 5px;
}
.ph--accent { background:
    repeating-linear-gradient(135deg, rgba(255,1,115,0.05) 0 14px, transparent 14px 28px),
    var(--surface-2); }
.ph--accent .ph__icon { color: var(--magenta); opacity: 0.7; }

/* drop-in asset image: covers the placeholder when the file exists, removed via onerror when missing */
.asset { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; z-index: 1; background: var(--surface); }

/* standalone placeholder (no frame) */
.ph-box { position: relative; border: 1px dashed var(--line-2); border-radius: 14px; overflow: hidden; }
.ph-box--portrait { aspect-ratio: 3 / 4; }
.ph-box--reel { aspect-ratio: 9 / 16; }
.ph-box--browser { aspect-ratio: 16 / 9.4; }
.ph-box--wide { aspect-ratio: 16 / 6; }

/* --- Callout / note --- */
.note {
  max-width: 820px; margin: 1.8rem auto 0; text-align: left;
  background: var(--surface); border: 1px solid var(--line);
  border-left: 3px solid var(--magenta); border-radius: 0 12px 12px 0;
  padding: 1rem 1.25rem; font-size: 0.9rem; color: var(--ink-2); line-height: 1.55;
}
.note strong { color: var(--ink); font-weight: 600; }

/* --- Capability list --- */
.caps { display: flex; flex-direction: column; gap: 0.7rem; margin-top: 0.5rem; }
.cap { display: flex; gap: 0.7rem; align-items: flex-start; font-size: 0.95rem; color: var(--ink-2); line-height: 1.45; }
.cap__mk { flex: 0 0 auto; width: 8px; height: 8px; border-radius: 50%; background: var(--gradient); margin-top: 0.5rem; }
.cap strong { color: var(--ink); font-weight: 600; }

/* --- Hero logo --- */
.hero-logo { width: clamp(96px, 14vw, 150px); height: auto; margin-bottom: 1.8rem; }

/* --- Mark badge --- */
.mark-badge {
  display: inline-flex; align-items: center; gap: 0.6rem; margin-top: 1.2rem;
  padding: 0.5rem 0.9rem 0.5rem 0.5rem; border-radius: 100px;
  background: var(--surface); border: 1px solid var(--line-2); box-shadow: var(--shadow);
}
.mark-badge img { width: 30px; height: 30px; }
.mark-badge span { font-size: 0.85rem; font-weight: 600; color: var(--ink); }
.mark-badge span b { background: var(--gradient); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text; }

/* --- Nested containment (HeyMark ⊃ Mark) --- */
.nest {
  position: relative; width: 100%; margin: 2.6rem 0 0; text-align: left;
  background: var(--surface); border: 1px solid var(--line-2); border-radius: 20px;
  box-shadow: var(--shadow-lg); overflow: hidden;
}
.nest__head {
  display: flex; align-items: center; justify-content: space-between; gap: 1rem; flex-wrap: wrap;
  padding: 0.85rem 1.2rem; background: var(--surface-2); border-bottom: 1px solid var(--line);
}
.nest__head-label {
  display: inline-flex; align-items: center; gap: 0.55rem;
  font-size: 0.95rem; font-weight: 500; letter-spacing: -0.01em; color: var(--ink-2);
}
.nest__head-label b { font-size: 1.05rem; font-weight: 700; color: var(--ink); }
.nest__head-label::before { content: ''; width: 22px; height: 3px; border-radius: 2px; background: var(--gradient); }
.nest__head-note { font-size: 0.72rem; color: var(--ink-3); letter-spacing: 0.02em; }
.nest__body { padding: clamp(1.5rem, 3.2vw, 2.4rem); }
.nest__desc { font-size: 0.98rem; color: var(--ink-2); line-height: 1.55; max-width: 640px; }
.nest__desc strong { color: var(--ink); font-weight: 600; }
.nest__chips { display: flex; flex-wrap: wrap; gap: 0.5rem; margin-top: 1.1rem; }
.nest__chip {
  font-size: 0.72rem; font-weight: 600; color: var(--ink-3);
  border: 1px dashed var(--line-2); border-radius: 999px; padding: 0.3rem 0.75rem;
}
.nest__box {
  position: relative; margin: clamp(1.5rem, 3vw, 2.2rem) clamp(0px, 2.4vw, 2rem) 0;
  border: 1px solid rgba(255,1,115,0.34); border-radius: 14px;
  background: linear-gradient(180deg, rgba(255,1,115,0.11), rgba(255,1,115,0.03)), var(--surface-2);
  padding: 1.2rem 1.35rem 1.35rem;
  box-shadow: 0 14px 38px rgba(255,1,115,0.14);
}
.nest__badge { margin-top: 0; background: var(--bg); }
.nest__box-desc { margin-top: 0.9rem; font-size: 0.95rem; color: var(--ink-2); line-height: 1.55; }
.nest__box-desc strong { color: var(--ink); font-weight: 600; }
.nest__box-limit {
  margin-top: 0.9rem; padding-top: 0.85rem;
  border-top: 1px solid rgba(255,1,115,0.24);
  font-size: 0.92rem; color: var(--ink-3); line-height: 1.55;
}
.nest__box-limit strong { color: var(--ink); font-weight: 700; }
@media (max-width: 700px) {
  .nest__head { flex-direction: column; align-items: flex-start; gap: 0.3rem; }
}

/* --- Two-col grid helper --- */
.cols2 { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(1.2rem, 3vw, 2.5rem); margin-top: 2.2rem; align-items: start; }
@media (max-width: 820px) { .cols2 { grid-template-columns: 1fr; } }

/* ============================================
   Deck-specific components
   ============================================ */

/* --- Account cards (slide 3) --- */
.accounts { display: grid; grid-template-columns: 1fr 1fr; gap: 1.4rem; margin-top: 2.6rem; }
.acct {
  position: relative; background: var(--surface); border: 1px solid var(--line);
  border-radius: 18px; padding: 1.8rem; box-shadow: var(--shadow); overflow: hidden;
}
.acct--feature { border-color: transparent; }
.acct--feature::before {
  content: ''; position: absolute; inset: 0; padding: 1px; border-radius: 18px;
  background: var(--gradient); -webkit-mask: linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0);
  -webkit-mask-composite: xor; mask-composite: exclude; pointer-events: none;
}
.acct__handle { font-size: 1.3rem; font-weight: 700; letter-spacing: -0.02em; }
.acct__handle .grad { font-weight: 700; }
.acct__role { display: inline-block; margin-top: 0.5rem; font-size: 0.66rem; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-3); }
.acct__desc { margin-top: 0.9rem; font-size: 0.95rem; color: var(--ink-2); line-height: 1.5; }
.acct__list { list-style: none; margin-top: 1.1rem; display: flex; flex-direction: column; gap: 0.55rem; }
.acct__list li { position: relative; padding-left: 1.2rem; font-size: 0.88rem; color: var(--ink-2); line-height: 1.4; }
.acct__list li::before { content: ''; position: absolute; left: 0; top: 0.5rem; width: 7px; height: 7px; border-radius: 50%; background: var(--gradient); }
/* Instagram feed preview inside an account card */
.acct__feed { position: relative; margin-bottom: 1.4rem; border-radius: 12px; overflow: hidden; border: 1px solid var(--line-2); aspect-ratio: 6 / 5; background: var(--surface-2); }
.acct__feed .asset { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; z-index: 1; }
.acct__feed .ph { gap: 0.4rem; }
.acct__feed .ph__icon svg { width: 26px; height: 26px; }
.acct__feedbar { position: absolute; top: 0; left: 0; right: 0; z-index: 2; display: flex; align-items: center; gap: 0.4rem; padding: 0.5rem 0.7rem; font-size: 0.74rem; font-weight: 600; color: #fff; background: linear-gradient(180deg, rgba(0,0,0,0.55), transparent); }
.acct__feedbar svg { width: 15px; height: 15px; }
.acct__feedbar .v { width: 13px; height: 13px; }
@media (max-width: 760px) { .accounts { grid-template-columns: 1fr; } }

/* --- Do / Don't rules (slides 4 & 5) --- */
.rules { display: flex; flex-direction: column; gap: 0.75rem; max-width: 740px; margin: 2.2rem auto 0; width: 100%; }
.rule { display: flex; gap: 0.9rem; align-items: flex-start; padding: 0.95rem 1.15rem; border-radius: 13px; border: 1px solid var(--line); background: var(--surface); }
.rule__icon { flex: 0 0 auto; width: 28px; height: 28px; border-radius: 8px; display: flex; align-items: center; justify-content: center; }
.rule__icon svg { width: 16px; height: 16px; }
.rule--no .rule__icon { background: rgba(255,90,110,0.14); color: var(--danger); }
.rule--yes .rule__icon { background: var(--gradient-soft); color: var(--magenta); }
.rule__text { font-size: 0.98rem; color: var(--ink-2); line-height: 1.45; padding-top: 0.1rem; }
.rule__text strong { color: var(--ink); font-weight: 600; }

/* --- Stat tiles (slide 8) --- */
.stat-row { display: flex; gap: 1.1rem; flex-wrap: wrap; justify-content: center; margin-top: 2.2rem; }
.stat {
  background: var(--surface); border: 1px solid var(--line); border-radius: 16px;
  padding: 1.4rem 1.9rem; min-width: 170px; text-align: center; box-shadow: var(--shadow);
}
.stat__num { font-size: clamp(2rem, 4.5vw, 3rem); font-weight: 700; letter-spacing: -0.03em; line-height: 1; }
.stat__label { font-size: 0.82rem; color: var(--ink-2); margin-top: 0.5rem; }

/* --- Video cards (slide 7) --- */
.videos { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.2rem; margin: 2.6rem auto 0; max-width: 760px; }
.vcard { display: flex; flex-direction: column; gap: 0.7rem; }
.vcard__num {
  position: absolute; top: 12px; left: 12px; z-index: 3;
  width: 30px; height: 30px; border-radius: 9px; display: flex; align-items: center; justify-content: center;
  background: var(--gradient); color: #fff; font-weight: 700; font-size: 0.9rem;
  box-shadow: 0 8px 20px rgba(255,1,115,0.3);
}
.vcard__cap { font-size: 0.84rem; color: var(--ink-2); text-align: center; line-height: 1.4; }
.vcard__cap strong { color: var(--ink); font-weight: 600; }
@media (max-width: 700px) { .videos { grid-template-columns: 1fr; max-width: 320px; } }

/* --- Weekly flow (slide 9) --- */
.week { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1rem; margin: 2.6rem auto 0; max-width: 1100px; width: 100%; }
.day {
  background: var(--surface); border: 1px solid var(--line); border-radius: 16px;
  padding: 1.2rem 1.15rem; box-shadow: var(--shadow); display: flex; flex-direction: column; gap: 0.85rem;
}
.day--publish { border-color: transparent; background: var(--gradient-soft); }
.day__name { font-size: 0.78rem; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-3); }
.day--publish .day__name { color: var(--ink); }
.step { display: flex; flex-direction: column; gap: 0.18rem; }
.step__tag { font-size: 0.58rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; color: var(--magenta); }
.day--publish .step__tag { color: var(--ink); }
.step__txt { font-size: 0.84rem; color: var(--ink-2); line-height: 1.4; }
.step__txt strong { color: var(--ink); font-weight: 600; }
.day--publish .step__txt { color: var(--ink); }
@media (max-width: 880px) { .week { grid-template-columns: 1fr 1fr; } }

/* --- Weekly calendar view (slide 9) --- */
.cal { margin: 2.4rem auto 0; max-width: 1120px; width: 100%; text-align: left; background: var(--surface); border: 1px solid var(--line); border-radius: 18px; box-shadow: var(--shadow-lg); overflow: hidden; }
.cal__head { display: flex; align-items: center; justify-content: space-between; gap: 1rem; flex-wrap: wrap; padding: 0.85rem 1.15rem; border-bottom: 1px solid var(--line); background: var(--surface-2); }
.cal__title { display: flex; align-items: center; gap: 0.5rem; font-size: 0.82rem; font-weight: 700; letter-spacing: 0.02em; color: var(--ink); }
.cal__title svg { width: 16px; height: 16px; color: var(--magenta); }
.cal__legend { display: flex; gap: 0.95rem; }
.cal__lg { font-size: 0.66rem; font-weight: 600; color: var(--ink-3); display: inline-flex; align-items: center; gap: 0.35rem; }
.cal__lg::before { content: ''; width: 9px; height: 9px; border-radius: 3px; background: var(--line-2); }
.cal__lg--am::before { background: var(--amber); }
.cal__lg--pm::before { background: var(--magenta); }
.cal__lg--pub::before { background: var(--gradient); }
.cal__grid { display: grid; grid-template-columns: repeat(4, 1fr); }
.cal__col { border-right: 1px solid var(--line); padding-bottom: 0.9rem; display: flex; flex-direction: column; gap: 0.55rem; }
.cal__col:last-child { border-right: none; }
.cal__col--pub { background: var(--gradient-soft); }
.cal__day { padding: 0.8rem 0.9rem 0.55rem; border-bottom: 1px dashed var(--line); margin-bottom: 0.35rem; }
.cal__dow { display: block; font-size: 0.9rem; font-weight: 700; color: var(--ink); letter-spacing: -0.01em; }
.cal__date { font-size: 0.6rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-3); }
.cal__col--pub .cal__date { color: var(--magenta); }
.cal__ev { margin: 0 0.55rem; padding: 0.55rem 0.7rem; border-radius: 10px; background: var(--surface-2); border: 1px solid var(--line); border-left: 3px solid var(--ink-3); display: flex; flex-direction: column; gap: 0.18rem; }
.cal__ev--am { border-left-color: var(--amber); }
.cal__ev--pm { border-left-color: var(--magenta); }
.cal__ev--pub { border: none; background: var(--gradient); box-shadow: 0 8px 22px rgba(255,1,115,0.28); }
.cal__time { font-size: 0.58rem; font-weight: 700; letter-spacing: 0.05em; color: var(--ink-3); font-variant-numeric: tabular-nums; }
.cal__tag { font-size: 0.6rem; font-weight: 700; letter-spacing: 0.07em; text-transform: uppercase; color: var(--magenta); }
.cal__ev--am .cal__tag { color: var(--amber); }
.cal__txt { font-size: 0.82rem; color: var(--ink-2); line-height: 1.35; }
.cal__txt strong { color: var(--ink); font-weight: 600; }
.cal__ev--pub .cal__time, .cal__ev--pub .cal__tag { color: rgba(255,255,255,0.82); }
.cal__ev--pub .cal__txt, .cal__ev--pub .cal__txt strong { color: #fff; }
@media (max-width: 860px) { .cal__grid { grid-template-columns: 1fr 1fr; } .cal__col:nth-child(2n) { border-right: none; } .cal__col:nth-child(-n+2) { border-bottom: 1px solid var(--line); } }
@media (max-width: 520px) { .cal__grid { grid-template-columns: 1fr; } .cal__col { border-right: none; border-bottom: 1px solid var(--line); } }

/* --- Preguntas del equipo (Q&A, se van sumando) --- */
.qa { counter-reset: qa; max-width: 840px; width: 100%; margin: 2.4rem auto 0; text-align: left; display: flex; flex-direction: column; gap: 0.9rem; }
/* Divisor de grupo dentro de la lista de preguntas (fundamentos vs. producto) */
.qa__group { display: flex; align-items: center; gap: 0.7rem; flex-wrap: wrap; margin: 2rem 0 0.35rem; }
.qa__group:first-child { margin-top: 0; }
.qa__group-label {
  display: inline-flex; align-items: center; gap: 0.55rem;
  font-size: 0.72rem; font-weight: 700; letter-spacing: 0.15em; text-transform: uppercase; color: var(--ink);
}
.qa__group-label::before { content: ''; width: 22px; height: 3px; border-radius: 2px; background: var(--gradient); }
.qa__group-note { font-size: 0.78rem; color: var(--ink-3); line-height: 1.4; }
@media (max-width: 600px) { .qa__group { gap: 0.3rem 0.55rem; } }
.qa__item {
  counter-increment: qa; position: relative;
  background: var(--surface); border: 1px solid var(--line);
  border-radius: 14px; padding: 1.15rem 1.3rem; box-shadow: var(--shadow);
}
.qa__q { display: flex; gap: 0.85rem; align-items: flex-start; }
.qa__badge {
  flex: 0 0 auto; width: 30px; height: 30px; border-radius: 9px;
  display: flex; align-items: center; justify-content: center;
  background: var(--gradient); color: #fff; font-weight: 700; font-size: 0.85rem;
  box-shadow: 0 8px 20px rgba(255,1,115,0.28); font-variant-numeric: tabular-nums;
}
.qa__badge::before { content: counter(qa); }
.qa__q-text { font-size: 1rem; font-weight: 600; color: var(--ink); line-height: 1.45; padding-top: 0.3rem; }
.qa__a {
  margin-top: 0.85rem; padding-top: 0.85rem; padding-left: calc(30px + 0.85rem);
  border-top: 1px dashed var(--line); font-size: 0.92rem; color: var(--ink-2); line-height: 1.55;
}
.qa__a strong { color: var(--ink); font-weight: 600; }
/* mini-label para distinguir «notas» de «respuesta» dentro de una pregunta */
.qa__mini-label { display: flex; align-items: center; gap: 0.4rem; font-size: 0.6rem; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-3); margin-bottom: 0.5rem; }
.qa__mini-label::before { content: ''; width: 6px; height: 6px; border-radius: 50%; background: var(--ink-3); }
.qa__mini-label--answer { color: var(--ink-2); }
.qa__mini-label--answer::before { background: var(--gradient); }
/* espacio en blanco reservado para que el equipo escriba la respuesta */
.qa__respond { margin-top: 0.9rem; padding-top: 0.9rem; padding-left: calc(30px + 0.85rem); border-top: 1px dashed var(--line); }
.qa__respond-space {
  min-height: 90px; border: 1px dashed var(--line-2); border-radius: 10px; padding: 0.7rem 0.9rem;
  background: repeating-linear-gradient(to bottom, transparent 0 30px, var(--line) 30px 31px);
  font-size: 0.92rem; color: var(--ink); line-height: 31px; outline: none;
}
.qa__respond-space:empty::before { content: 'Escribí la respuesta acá…'; color: var(--ink-3); font-style: italic; }
.qa__respond-space:focus { border-color: var(--line-2); border-style: solid; }
@media (max-width: 600px) { .qa__respond { padding-left: 0; } }
/* empty state — mientras no haya preguntas */
.qa__empty {
  border: 1px dashed var(--line-2); border-radius: 14px; padding: 2.6rem 1.5rem;
  text-align: center; color: var(--ink-3);
  display: flex; flex-direction: column; align-items: center; gap: 0.7rem;
  background: repeating-linear-gradient(135deg, rgba(255,255,255,0.022) 0 14px, transparent 14px 28px), var(--surface);
}
.qa__empty svg { width: 34px; height: 34px; color: var(--ink-3); opacity: 0.6; }
.qa__empty p { font-size: 0.9rem; max-width: 360px; line-height: 1.5; }
@media (max-width: 600px) { .qa__a { padding-left: 0; } }

/* Flujo · hoy vs. con Mark (dentro de una pregunta) */
.flow { display: grid; grid-template-columns: 1fr 1fr; gap: 0.9rem; margin: 1.1rem 0 0.2rem; }
.flow__col { background: var(--bg); border: 1px solid var(--line); border-radius: 12px; padding: 1rem 1.1rem; }
.flow__col--mark { border-color: rgba(255,1,115,0.25); background: var(--gradient-soft); }
.flow__label { display: block; font-size: 0.6rem; font-weight: 700; letter-spacing: 0.13em; text-transform: uppercase; color: var(--ink-3); margin-bottom: 0.8rem; }
.flow__label--mark { color: var(--magenta); }
.flow__steps { list-style: none; counter-reset: flow; display: flex; flex-direction: column; gap: 0.65rem; }
.flow__steps li { position: relative; padding-left: 1.8rem; font-size: 0.85rem; color: var(--ink-2); line-height: 1.45; counter-increment: flow; }
.flow__steps li::before {
  content: counter(flow); position: absolute; left: 0; top: 0.02rem;
  width: 1.2rem; height: 1.2rem; border-radius: 50%; background: var(--surface-2);
  border: 1px solid var(--line-2); color: var(--ink); font-size: 0.62rem; font-weight: 700;
  display: flex; align-items: center; justify-content: center; font-variant-numeric: tabular-nums;
}
.flow__col--mark .flow__steps li::before { background: var(--magenta); border-color: transparent; color: #fff; }
.flow__steps strong { color: var(--ink); font-weight: 600; }
.flow__note {
  margin-top: 0.95rem; font-size: 0.85rem; color: var(--ink-2); line-height: 1.5;
  padding: 0.75rem 0.95rem; border-left: 2px solid var(--line-2);
  background: var(--surface-2); border-radius: 0 8px 8px 0;
}
.flow__note strong { color: var(--ink); font-weight: 600; }
@media (max-width: 600px) { .flow { grid-template-columns: 1fr; } }

/* Punchline destacado dentro de una pregunta */
.qa__punch {
  margin: 1rem 0; padding: 0.9rem 1.1rem; border-radius: 12px;
  background: var(--gradient-soft); border: 1px solid var(--line-2);
  font-size: 0.92rem; color: var(--ink); line-height: 1.55;
}
.qa__punch strong { color: var(--ink); font-weight: 700; }

/* Chip de fuente reutilizable (listas de links de investigación) */
.radar__src { font-size: 0.72rem; color: var(--ink-2); text-decoration: none; border: 1px solid var(--line-2); border-radius: 100px; padding: 0.28rem 0.7rem; transition: color 0.2s, border-color 0.2s, background 0.2s; }
.radar__src:hover { color: var(--ink); border-color: transparent; background: var(--gradient-soft); }

/* --- ICP · definición viva del usuario ideal --- */
.icp { max-width: 1180px; width: 100%; margin: 2.4rem auto 0; text-align: left; }

/* Interruptor sí / no: alterna el mapa completo entre el ICP y el anti-ICP */
.icp__switch {
  display: flex; gap: 0.2rem; width: max-content; margin: 0 auto 1.6rem;
  padding: 0.25rem; border-radius: 999px;
  background: var(--surface); border: 1px solid var(--line);
}
.icp__switch-btn {
  font-family: var(--font); font-size: 0.62rem; font-weight: 700;
  letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-3);
  padding: 0.5rem 1.1rem; border: 0; border-radius: 999px; background: transparent;
  cursor: pointer; transition: color 0.2s, background 0.25s;
}
.icp__switch-btn:hover { color: var(--ink); }
.icp__switch-btn.is-active { color: #0a0a0a; background: var(--gradient); }
.icp__switch--no .icp__switch-btn.is-active { background: linear-gradient(90deg, #ff5a6e 0%, #b3243a 100%); color: #fff; }

/* Mapa radial: el ICP al centro, sus cuatro dimensiones orbitando */
.icp__map {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr);
  grid-template-rows: auto auto;
  gap: 1.1rem 4rem;
  align-items: stretch;
  --icp-accent: var(--amber);
  --icp-accent-rgb: 255,169,22;
  --icp-grad: var(--gradient);
  --icp-core-bg: radial-gradient(circle at 50% 32%, rgba(255,169,22,0.20), rgba(255,1,115,0.14) 55%, var(--surface) 100%);
  animation: icpMapIn 0.25s ease-out;
}
/* Modo anti-ICP: mismo layout, clave roja */
.icp__map--no {
  --icp-accent: var(--danger);
  --icp-accent-rgb: 255,90,110;
  --icp-grad: linear-gradient(90deg, #ff5a6e 0%, #b3243a 100%);
  --icp-core-bg: radial-gradient(circle at 50% 32%, rgba(255,90,110,0.20), rgba(179,36,58,0.16) 55%, var(--surface) 100%);
}
.icp__map--no .icp__node-num { color: #fff; }
.icp__map[hidden] { display: none; }
@keyframes icpMapIn { from { opacity: 0; transform: translateY(8px); } to { opacity: 1; transform: none; } }
.icp__core { grid-column: 2; grid-row: 1 / span 2; align-self: center; position: relative; }
.icp__core-disc {
  position: relative; z-index: 2;
  width: clamp(190px, 17vw, 244px); aspect-ratio: 1;
  border-radius: 50%; text-align: center;
  display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 0.5rem;
  padding: 1.5rem 1.2rem;
  background: var(--icp-core-bg);
  border: 1px solid var(--line-2);
  box-shadow: var(--shadow-lg), inset 0 0 40px rgba(var(--icp-accent-rgb), 0.06);
}
.icp__core-disc::before {
  content: ''; position: absolute; inset: -12px; border-radius: 50%;
  border: 1px dashed rgba(var(--icp-accent-rgb), 0.30); pointer-events: none;
}
.icp__core-disc::after {
  content: ''; position: absolute; inset: -30px; border-radius: 50%;
  border: 1px solid rgba(255,255,255,0.05); pointer-events: none;
}
.icp__core-label {
  font-size: 0.58rem; font-weight: 700; letter-spacing: 0.18em; text-transform: uppercase;
  background: var(--icp-grad); -webkit-background-clip: text; background-clip: text; color: transparent;
}
.icp__core-title { font-size: clamp(1.15rem, 1.7vw, 1.5rem); font-weight: 700; line-height: 1.12; letter-spacing: -0.02em; color: var(--ink); }
.icp__core-sub { font-size: 0.68rem; color: var(--ink-2); line-height: 1.35; max-width: 78%; }

/* Rayos que salen del núcleo hacia cada dimensión */
.icp__ray {
  position: absolute; left: 50%; top: 50%; z-index: 1;
  width: clamp(42px, 4.6vw, 78px); height: 1px; transform-origin: 0 50%;
  background: linear-gradient(90deg, rgba(var(--icp-accent-rgb), 0.55), rgba(255,255,255,0.05));
}
.icp__ray::after {
  content: ''; position: absolute; right: -3px; top: 50%; margin-top: -2.5px;
  width: 5px; height: 5px; border-radius: 50%; background: rgba(var(--icp-accent-rgb), 0.5);
}
.icp__ray--tl { transform: rotate(-145deg) translateX(calc(clamp(190px, 17vw, 244px) / 2 + 8px)); }
.icp__ray--tr { transform: rotate(-35deg)  translateX(calc(clamp(190px, 17vw, 244px) / 2 + 8px)); }
.icp__ray--bl { transform: rotate(145deg)  translateX(calc(clamp(190px, 17vw, 244px) / 2 + 8px)); }
.icp__ray--br { transform: rotate(35deg)   translateX(calc(clamp(190px, 17vw, 244px) / 2 + 8px)); }

.icp__node {
  background: var(--surface); border: 1px solid var(--line); border-radius: 14px;
  padding: 1.15rem 1.25rem; box-shadow: var(--shadow);
  display: flex; flex-direction: column; gap: 0.45rem;
  transition: border-color 0.25s, transform 0.25s;
}
.icp__node:hover { border-color: var(--line-2); transform: translateY(-2px); }
.icp__node--1 { grid-column: 1; grid-row: 1; }
.icp__node--2 { grid-column: 3; grid-row: 1; }
.icp__node--3 { grid-column: 1; grid-row: 2; }
.icp__node--4 { grid-column: 3; grid-row: 2; }
.icp__node-head {
  display: flex; align-items: center; gap: 0.5rem;
  font-size: 0.6rem; font-weight: 700; letter-spacing: 0.13em; text-transform: uppercase; color: var(--ink-3);
}
.icp__node-num {
  flex: none; width: 20px; height: 20px; border-radius: 50%;
  display: inline-flex; align-items: center; justify-content: center;
  font-style: normal; font-size: 0.62rem; font-weight: 700; letter-spacing: 0;
  color: #0a0a0a; background: var(--icp-grad);
}
.icp__node-val { font-size: 0.95rem; font-weight: 600; color: var(--ink); line-height: 1.4; }
.icp__node-val em { font-style: normal; font-weight: 400; color: var(--ink-3); }
.icp__node-note { font-size: 0.84rem; color: var(--ink-2); line-height: 1.5; }
.icp__node-note strong { color: var(--ink); font-weight: 600; }
.icp__state { align-self: flex-start; margin-top: 0.1rem; font-size: 0.55rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; padding: 0.2rem 0.55rem; border-radius: 999px; border: 1px solid var(--line-2); color: var(--ink-3); }
.icp__state--done { color: #35c88f; border-color: rgba(53,200,143,0.35); background: rgba(53,200,143,0.08); }
.icp__state--open { color: var(--amber); border-color: rgba(255,169,22,0.35); background: rgba(255,169,22,0.08); }
.icp__state--no { color: var(--danger); border-color: rgba(255,90,110,0.35); background: rgba(255,90,110,0.08); }

.icp__why {
  margin-top: 1.2rem; padding: 1.4rem 1.5rem; border-radius: 16px;
  border: 1px solid var(--line-2); background: var(--gradient-soft); box-shadow: var(--shadow);
  display: flex; flex-direction: column; gap: 1.15rem;
  position: relative; overflow: hidden;
}
.icp__why[hidden] { display: none; }
.icp__why::before { content: ''; position: absolute; left: 0; top: 0; bottom: 0; width: 3px; background: var(--gradient); }
.icp__why-head { display: flex; flex-direction: column; gap: 0.6rem; }
.icp__why-label {
  font-size: 0.62rem; font-weight: 700; letter-spacing: 0.15em; text-transform: uppercase;
  color: var(--ink); display: inline-flex; align-items: center; gap: 0.55rem;
  align-self: flex-start;
}
.icp__why-label::before { content: ''; width: 20px; height: 3px; border-radius: 2px; background: var(--gradient); }
.icp__why-title { font-size: 1.15rem; font-weight: 700; color: var(--ink); line-height: 1.25; letter-spacing: -0.01em; }
.icp__why-cols { display: grid; grid-template-columns: 1fr 1fr; gap: 0.9rem; }
.icp__why-col {
  background: rgba(10,10,10,0.4); border: 1px solid var(--line); border-radius: 12px;
  padding: 1rem 1.1rem; display: flex; flex-direction: column; gap: 0.55rem;
}
.icp__why-col-head { font-size: 0.6rem; font-weight: 700; letter-spacing: 0.13em; text-transform: uppercase; color: var(--amber); }
.icp__why p { font-size: 0.88rem; color: var(--ink-2); line-height: 1.55; margin: 0; }
.icp__why strong { color: var(--ink); font-weight: 600; }
/* Fuentes de investigación · toggle colapsable, agrupadas por dimensión del ICP */
.icp-fuentes__toggle { margin: 1.6rem auto 0; }
.icp-fuentes { margin-top: 0.55rem; }
.fuentes { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0.9rem; padding-top: 0.35rem; }
.fuentes__group {
  background: var(--surface); border: 1px solid var(--line); border-radius: 14px;
  padding: 1.05rem 1.15rem; box-shadow: var(--shadow);
  display: flex; flex-direction: column; gap: 0.6rem;
}
.fuentes__group--wide { grid-column: 1 / -1; }
.fuentes__group-label { font-size: 0.6rem; font-weight: 700; letter-spacing: 0.13em; text-transform: uppercase; color: var(--ink-3); }
.fuentes__group-note { font-size: 0.82rem; color: var(--ink-2); line-height: 1.5; margin: 0; }
.fuentes__group-note strong { color: var(--ink); font-weight: 600; }
.fuentes__links { display: flex; flex-wrap: wrap; gap: 0.45rem; margin-top: auto; }
@media (max-width: 720px) {
  .fuentes { grid-template-columns: 1fr; }
}
@media (max-width: 900px) {
  .icp__why-cols { grid-template-columns: 1fr; }
}
@media (max-width: 980px) {
  /* El mapa radial colapsa a columna: núcleo arriba, dimensiones debajo en orden */
  .icp__map { grid-template-columns: 1fr; grid-template-rows: none; gap: 1rem; justify-items: stretch; }
  .icp__core { grid-column: auto; grid-row: auto; justify-self: center; margin-bottom: 0.6rem; }
  .icp__ray { display: none; }
  .icp__node--1, .icp__node--2, .icp__node--3, .icp__node--4 { grid-column: auto; grid-row: auto; }
}

/* reveal helper for GSAP */
.reveal { will-change: transform, opacity; }

@media (max-width: 600px) {
  body { font-size: 16px; }
  .accounts, .week, .cols2 { grid-template-columns: 1fr !important; }
  .stat { min-width: 140px; padding: 1.1rem 1.4rem; }
}

/* ============================================
   Q&A colapsable (accordion) — compacta cada pregunta;
   el cuerpo (.qa__a + .qa__respond) lo envuelve main.js en .qa__body.
   ============================================ */
.qa__q { cursor: pointer; user-select: none; align-items: center; }
.qa__item.is-open > .qa__q { margin-bottom: 0.1rem; }
.qa__q .qa__q-text { padding-top: 0; }
/* chevron a la derecha del header de la pregunta */
.qa__q::after {
  content: ''; flex: 0 0 auto; align-self: center; margin-left: auto;
  width: 9px; height: 9px; margin-right: 3px;
  border-right: 2px solid var(--ink-3); border-bottom: 2px solid var(--ink-3);
  transform: rotate(45deg) translateY(-2px);
  transition: transform 0.32s ease, border-color 0.32s ease;
}
.qa__item.is-open > .qa__q::after { transform: rotate(-135deg) translateY(1px); border-color: var(--ink); }
.qa__q:hover .qa__q-text { color: #fff; }
/* animación de despliegue sin conocer la altura (grid 0fr → 1fr) */
.qa__body { display: grid; grid-template-rows: 0fr; transition: grid-template-rows 0.34s ease; }
.qa__item.is-open > .qa__body { grid-template-rows: 1fr; }
.qa__body-inner { overflow: hidden; min-height: 0; }
/* la primera sub-sección (.qa__a) ya no necesita su borde superior propio al abrir:
   lo aporta el header. Mantener el de .qa__respond como divisor interno. */
.qa__body-inner > .qa__a:first-child { border-top: none; margin-top: 0; padding-top: 0.4rem; }

/* Layout compacto solo para la sección principal de preguntas:
   cerradas en dos columnas, abiertas a todo el ancho del deck. */
#cimientos .qa {
  max-width: 1120px;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.75rem;
  align-items: start;
}
#cimientos .qa__group {
  grid-column: 1 / -1;
  margin: 1.35rem 0 0.1rem;
}
#cimientos .qa__item {
  padding: 0.95rem 1.05rem;
  transition: border-color 0.24s ease, background 0.24s ease, box-shadow 0.24s ease;
}
#cimientos .qa__item.is-open {
  grid-column: 1 / -1;
  padding: 1.15rem 1.3rem;
  border-color: var(--line-2);
  box-shadow: var(--shadow-lg);
}
#cimientos .qa__q { min-height: 42px; }
#cimientos .qa__badge {
  width: 28px;
  height: 28px;
  border-radius: 8px;
  font-size: 0.78rem;
}
#cimientos .qa__q-text {
  font-size: 0.93rem;
  line-height: 1.32;
}
#cimientos .qa__item:not(.is-open) .qa__q-text {
  display: -webkit-box;
  -webkit-line-clamp: 3;
  -webkit-box-orient: vertical;
  overflow: hidden;
}
#cimientos .qa__item.is-open .qa__q-text {
  font-size: 1rem;
  line-height: 1.45;
}
#cimientos .qa__item.is-open .qa__body-inner > .qa__a:first-child { padding-top: 0.55rem; }
@media (max-width: 760px) {
  #cimientos .qa { grid-template-columns: 1fr; max-width: 620px; }
  #cimientos .qa__item.is-open { grid-column: auto; }
}
/* controles expandir / colapsar todo */
.qa__controls { display: flex; gap: 0.5rem; justify-content: center; flex-wrap: wrap; margin: 1.7rem auto 0; }
.slide--center .qa__controls { justify-content: center; }
.qa__ctrl {
  font-family: var(--font); font-size: 0.72rem; font-weight: 600; letter-spacing: 0.04em;
  color: var(--ink-2); background: var(--surface); border: 1px solid var(--line-2);
  border-radius: 100px; padding: 0.45rem 1.05rem; cursor: pointer; transition: color 0.2s, border-color 0.2s, background 0.2s;
}
.qa__ctrl:hover { color: var(--ink); border-color: transparent; background: var(--gradient-soft); }

/* ============================================
   Toggle de toda la sección de preguntas — colapsada por defecto
   para acortar el scroll. Un solo botón despliega la grilla completa.
   ============================================ */
.qa-toggle { display: flex; justify-content: center; margin: 1.9rem auto 0; }
.qa-toggle__btn {
  display: inline-flex; align-items: center; gap: 0.6rem 0.85rem; flex-wrap: wrap;
  justify-content: center; text-align: left;
  font-family: var(--font); cursor: pointer;
  background: var(--surface); border: 1px solid var(--line-2);
  border-radius: 100px; padding: 0.7rem 1.4rem;
  color: var(--ink); transition: color 0.2s, border-color 0.2s, background 0.2s;
}
.qa-toggle__btn:hover { border-color: transparent; background: var(--gradient-soft); }
.qa-toggle__label { font-size: 0.86rem; font-weight: 600; letter-spacing: 0.01em; }
.qa-toggle__hint { font-size: 0.72rem; color: var(--ink-3); font-weight: 500; }
.qa-toggle__chevron {
  width: 9px; height: 9px; flex: 0 0 auto;
  border-right: 2px solid var(--ink-2); border-bottom: 2px solid var(--ink-2);
  transform: rotate(45deg) translateY(-2px);
  transition: transform 0.32s ease, border-color 0.32s ease;
}
.qa-toggle__btn:hover .qa-toggle__chevron { border-color: var(--ink); }
.qa-toggle__btn[aria-expanded="true"] .qa-toggle__chevron { transform: rotate(-135deg) translateY(1px); border-color: var(--ink); }

/* Panel colapsable: mismo truco grid 0fr → 1fr que las preguntas individuales */
.qa-panel { display: grid; grid-template-rows: 0fr; transition: grid-template-rows 0.4s ease; }
.qa-panel.is-open { grid-template-rows: 1fr; }
.qa-panel__inner { overflow: hidden; min-height: 0; }

/* ============================================
   Foundation banner — «estas preguntas son la base de todo el marketing»
   ============================================ */
.foundation {
  max-width: 840px; width: 100%; margin: 1.8rem auto 0; text-align: left;
  background: var(--gradient-soft); border: 1px solid var(--line-2);
  border-radius: 16px; padding: 1.3rem 1.5rem;
  display: flex; flex-direction: column; gap: 0.5rem;
}
.foundation__label {
  font-size: 0.62rem; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--ink); display: inline-flex; align-items: center; gap: 0.55rem;
}
.foundation__label::before { content: ''; width: 20px; height: 3px; border-radius: 2px; background: var(--gradient); }
.foundation p { font-size: 0.94rem; color: var(--ink-2); line-height: 1.6; }
.foundation strong { color: var(--ink); font-weight: 600; }

/* ============================================
   Brand foundations — resumen compacto de conclusiones
   ============================================ */
.brand-foundations {
  max-width: 1120px; width: 100%; margin: 1.3rem auto 0; text-align: left;
  border: 1px solid var(--line); border-radius: 16px; padding: 1.25rem;
  background: linear-gradient(180deg, rgba(255,255,255,0.035), rgba(255,255,255,0.015)), var(--surface);
  box-shadow: var(--shadow);
}
.brand-foundations__head {
  display: grid; grid-template-columns: 0.52fr 1fr; gap: 1rem;
  align-items: start; padding: 0 0.1rem 1rem; border-bottom: 1px solid var(--line);
}
.brand-foundations__eyebrow {
  display: inline-flex; align-items: center; gap: 0.55rem;
  font-size: 0.66rem; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink);
}
.brand-foundations__eyebrow::before { content: ''; width: 20px; height: 3px; border-radius: 2px; background: var(--gradient); }
.brand-foundations__intro { font-size: 0.92rem; color: var(--ink-2); line-height: 1.5; }
.brand-foundations__grid {
  display: grid; grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.7rem; margin-top: 1rem;
}
.brand-foundations__item {
  position: relative; min-height: 118px; padding: 0.95rem 1rem 1rem;
  border: 1px solid var(--line); border-radius: 12px; background: rgba(10,10,10,0.36);
  overflow: hidden;
}
.brand-foundations__item::before {
  content: ''; position: absolute; inset: 0 auto 0 0; width: 3px; background: var(--gradient);
  opacity: 0.8;
}
.brand-foundations__label {
  display: block; margin-bottom: 0.45rem;
  font-size: 0.6rem; font-weight: 700; letter-spacing: 0.13em; text-transform: uppercase; color: var(--magenta);
}
.brand-foundations__text { font-size: 0.88rem; color: var(--ink-2); line-height: 1.48; }
.brand-foundations__text strong { color: var(--ink); font-weight: 600; }

/* Numeración del ítem (orden de lectura 01 → 10) */
.brand-foundations__num {
  font-size: 0.72rem; font-variant-numeric: tabular-nums;
  color: var(--magenta); font-weight: 800; margin-right: 0.4rem;
}

/* Encabezado de capa — jerarquía de la raíz a lo visible */
.brand-foundations__layer {
  grid-column: 1 / -1;
  display: flex; flex-wrap: wrap; align-items: baseline; gap: 0.35rem 0.7rem;
  margin: 1.5rem 0 0.1rem; padding-bottom: 0.5rem; border-bottom: 1px solid var(--line);
}
.brand-foundations__layer:first-of-type { margin-top: 0.2rem; }
.brand-foundations__layer-num {
  display: inline-block;
  color: var(--ink); font-size: 0.78rem; font-weight: 800; line-height: 1;
}
.brand-foundations__layer-name {
  font-size: 0.72rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink);
}
.brand-foundations__layer-note { flex: 1 1 240px; font-size: 0.8rem; color: var(--ink-3); line-height: 1.4; }

/* Ítem destacado — ocupa las dos columnas y respira un poco más */
.brand-foundations__item--wide { grid-column: 1 / -1; min-height: auto; padding: 1.05rem 1.15rem 1.1rem; }
.brand-foundations__item--wide .brand-foundations__text { font-size: 0.95rem; }

@media (max-width: 900px) {
  .brand-foundations__head { grid-template-columns: 1fr; gap: 0.45rem; }
}
@media (max-width: 760px) {
  .brand-foundations { max-width: 620px; padding: 1rem; }
  .brand-foundations__grid { grid-template-columns: 1fr; }
  .brand-foundations__item { min-height: auto; }
  .brand-foundations__layer { margin-top: 1.1rem; }
  .brand-foundations__layer-note { flex-basis: 100%; }
}

/* ============================================
   Fnwheel — rueda de funciones de la primera versión
   Núcleo al centro, 7 funciones orbitando agrupadas por pilar de marca.
   Cada nodo es un tab; el detalle (con su video demo) se abre al lado.
   ============================================ */
.fnwheel {
  --org:   #ffa916;
  --auto:  #ff6a3d;
  --intel: #ff0173;
  display: grid;
  grid-template-columns: auto minmax(0, 1fr);
  gap: clamp(1.4rem, 3vw, 2.6rem);
  align-items: center;
  max-width: 1180px;
  width: 100%;
  margin: 2.6rem auto 0;
  text-align: left;
}

/* --- Rueda --- */
.fnwheel__wheel { display: flex; flex-direction: column; align-items: center; gap: 1.2rem; }
.fnwheel__dial {
  --size: clamp(340px, 30vw, 430px);
  --r: calc(var(--size) * 0.38);
  position: relative;
  width: var(--size);
  height: var(--size);
  flex: none;
}
.fnwheel__grid { position: absolute; inset: 0; width: 100%; height: 100%; overflow: visible; }
.fnwheel__arc { fill: none; stroke-width: 2.5; stroke-linecap: butt; opacity: 0.55; }
.fnwheel__arc--org   { stroke: var(--org); }
.fnwheel__arc--auto  { stroke: var(--auto); }
.fnwheel__arc--intel { stroke: var(--intel); }
.fnwheel__rays line { stroke: rgba(255,255,255,0.18); stroke-width: 1; }

.fnwheel__hub {
  position: absolute; left: 50%; top: 50%;
  width: calc(var(--size) * 0.38); height: calc(var(--size) * 0.38);
  margin: calc(var(--size) * -0.19) 0 0 calc(var(--size) * -0.19);
  border-radius: 50%; text-align: center;
  display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 0.35rem;
  padding: 1rem;
  background: radial-gradient(circle at 50% 32%, rgba(255,169,22,0.20), rgba(255,1,115,0.14) 55%, var(--surface) 100%);
  border: 1px solid var(--line-2);
  box-shadow: var(--shadow-lg), inset 0 0 40px rgba(255,169,22,0.06);
}
.fnwheel__hub::before {
  content: ''; position: absolute; inset: -10px; border-radius: 50%;
  border: 1px dashed rgba(255,169,22,0.28); pointer-events: none;
}
.fnwheel__hub-label {
  font-size: 0.54rem; font-weight: 700; letter-spacing: 0.18em; text-transform: uppercase;
  background: var(--gradient); -webkit-background-clip: text; background-clip: text; color: transparent;
}
.fnwheel__hub-title {
  font-size: clamp(1rem, 1.5vw, 1.28rem); font-weight: 700; line-height: 1.1;
  letter-spacing: -0.02em; color: var(--ink);
}
.fnwheel__hub-sub { font-size: 0.62rem; color: var(--ink-2); line-height: 1.3; }

/* Nodos: el disco se centra exacto sobre el anillo, la etiqueta cuelga debajo */
.fnwheel__nodes { position: absolute; inset: 0; }
.fnwheel__node {
  position: absolute; left: 50%; top: 50%;
  width: 96px; height: 42px; margin: -21px 0 0 -48px;
  transform: rotate(var(--a)) translate(var(--r)) rotate(calc(-1 * var(--a)));
  display: flex; align-items: center; justify-content: center;
  background: none; border: 0; padding: 0; cursor: pointer;
  font-family: var(--font);
}
.fnwheel__node-disc {
  width: 42px; height: 42px; border-radius: 50%;
  display: inline-flex; align-items: center; justify-content: center;
  font-size: 0.72rem; font-weight: 700; font-variant-numeric: tabular-nums;
  color: var(--ink-2); background: var(--surface);
  border: 1px solid var(--line-2);
  box-shadow: var(--shadow);
  transition: color 0.2s, border-color 0.2s, background 0.25s, transform 0.25s, box-shadow 0.25s;
}
/* La etiqueta cuelga siempre hacia afuera del anillo, nunca hacia el núcleo */
.fnwheel__node-label {
  position: absolute; top: calc(100% + 6px); left: 50%; transform: translateX(-50%);
  width: 96px; text-align: center;
  font-size: 0.62rem; font-weight: 600; line-height: 1.25; letter-spacing: 0.01em;
  color: var(--ink-3);
  transition: color 0.2s;
}
.fnwheel__node--up .fnwheel__node-label { top: auto; bottom: calc(100% + 6px); }
.fnwheel__node--org   { --pillar: var(--org);   --pillar-rgb: 255,169,22; }
.fnwheel__node--auto  { --pillar: var(--auto);  --pillar-rgb: 255,106,61; }
.fnwheel__node--intel { --pillar: var(--intel); --pillar-rgb: 255,1,115; }
.fnwheel__node:hover .fnwheel__node-disc { border-color: var(--pillar); color: var(--ink); transform: scale(1.06); }
.fnwheel__node:hover .fnwheel__node-label { color: var(--ink-2); }
.fnwheel__node:focus-visible { outline: none; }
.fnwheel__node:focus-visible .fnwheel__node-disc { outline: 2px solid var(--pillar); outline-offset: 3px; }
.fnwheel__node[aria-selected="true"] .fnwheel__node-disc {
  color: #0a0a0a; background: var(--pillar); border-color: var(--pillar);
  transform: scale(1.12);
  box-shadow: 0 0 0 5px rgba(var(--pillar-rgb), 0.16), var(--shadow);
}
.fnwheel__node[aria-selected="true"] .fnwheel__node-label { color: var(--ink); }
/* La función estrella lleva una marca fija, se elija o no */
.fnwheel__node--star .fnwheel__node-disc::after {
  content: '★'; position: absolute; top: -4px; right: -4px;
  width: 17px; height: 17px; border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  font-size: 0.5rem; color: #0a0a0a; background: var(--gradient);
  box-shadow: 0 0 0 2px var(--bg);
}
.fnwheel__node--star .fnwheel__node-disc { position: relative; }

.fnwheel__legend { display: flex; flex-wrap: wrap; justify-content: center; gap: 0.4rem; }
.fnwheel__legend-item {
  display: inline-flex; align-items: center; gap: 0.4rem;
  font-size: 0.6rem; font-weight: 600; letter-spacing: 0.06em; color: var(--ink-3);
  padding: 0.28rem 0.65rem; border-radius: 999px;
  border: 1px solid var(--line); background: var(--surface);
}
.fnwheel__legend-item::before { content: ''; width: 8px; height: 8px; border-radius: 50%; background: var(--pillar); }
.fnwheel__legend-item b { color: var(--ink-2); font-weight: 700; }
.fnwheel__legend-item--org   { --pillar: var(--org); }
.fnwheel__legend-item--auto  { --pillar: var(--auto); }
.fnwheel__legend-item--intel { --pillar: var(--intel); }

/* --- Panel de detalle --- */
.fnwheel__stage { min-width: 0; }
.fnwheel__detail {
  position: relative; overflow: hidden;
  padding: 1.5rem 1.6rem;
  border: 1px solid var(--line);
  border-radius: 18px;
  background: var(--surface);
  box-shadow: var(--shadow);
  display: flex; flex-direction: column; gap: 0.7rem;
  animation: fnwheelIn 0.25s ease-out;
}
/* display:flex le gana al [hidden] del navegador, hay que apagarlo explícito */
.fnwheel__detail[hidden] { display: none; }
@keyframes fnwheelIn { from { opacity: 0; transform: translateY(8px); } to { opacity: 1; transform: none; } }
.fnwheel__detail::before {
  content: ''; position: absolute; inset: 0 auto 0 0; width: 3px; background: var(--pillar);
}
.fnwheel__detail--org   { --pillar: var(--org); }
.fnwheel__detail--auto  { --pillar: var(--auto); }
.fnwheel__detail--intel { --pillar: var(--intel); }
.fnwheel__detail--star { border-color: rgba(255,1,115,0.25); background: var(--gradient-soft); }
.fnwheel__detail:focus-visible { outline: 2px solid var(--line-2); outline-offset: 2px; }
.fnwheel__detail-head { display: flex; align-items: center; flex-wrap: wrap; gap: 0.6rem; }
.fnwheel__detail-idx {
  font-size: 0.68rem; font-weight: 800; color: var(--ink-3); font-variant-numeric: tabular-nums;
}
.fnwheel__detail-pillar {
  font-size: 0.58rem; font-weight: 700; letter-spacing: 0.13em; text-transform: uppercase;
  color: var(--pillar);
}
.fnwheel__detail-star {
  font-size: 0.54rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase;
  color: #0a0a0a; background: var(--gradient);
  padding: 0.2rem 0.55rem; border-radius: 999px;
}
.fnwheel__detail-name {
  font-size: clamp(1.2rem, 1.8vw, 1.5rem); font-weight: 700; color: var(--ink);
  line-height: 1.14; letter-spacing: -0.01em;
}
.fnwheel__detail-body { font-size: 0.95rem; color: var(--ink-2); line-height: 1.55; }
.fnwheel__detail-body strong,
.fnwheel__detail-limit strong,
.fnwheel__callout strong { color: var(--ink); font-weight: 600; }
.fnwheel__detail-limit {
  padding-top: 0.75rem;
  border-top: 1px dashed var(--line);
  font-size: 0.82rem; color: var(--ink-3); line-height: 1.5;
}
/* Slot del video demo: mientras no exista el .mp4, queda el placeholder con el nombre de archivo */
.fnwheel__demo { margin-top: 0.35rem; display: flex; flex-direction: column; gap: 0.5rem; }
.fnwheel__demo-label {
  font-size: 0.58rem; font-weight: 700; letter-spacing: 0.13em; text-transform: uppercase;
  color: var(--ink-3);
}

/* --- Footer de bordes --- */
/* El craft va a ancho completo y en cuerpo de titular: es la conclusión de la slide,
   no una nota al pie a la par de "fuera de esta versión". */
.fnwheel__footer {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0.9rem;
  max-width: 1180px;
  width: 100%;
  margin: 1.6rem auto 0;
  text-align: left;
}
.fnwheel__craft {
  position: relative;
  overflow: hidden;
  padding: 1.5rem 1.7rem 1.6rem;
  border: 1px solid rgba(255,1,115,0.32);
  border-radius: 18px;
  background: var(--gradient-soft);
  box-shadow: var(--shadow);
}
.fnwheel__craft::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0; height: 3px; background: var(--gradient);
}
.fnwheel__craft-label {
  font-size: 0.6rem; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--magenta);
}
.fnwheel__craft-title {
  margin-top: 0.6rem;
  font-size: clamp(1.35rem, 2.3vw, 2rem);
  font-weight: 700; line-height: 1.18; letter-spacing: -0.02em; color: var(--ink);
  max-width: 26ch;
}
.fnwheel__craft-note {
  margin-top: 0.85rem; padding-top: 0.8rem;
  border-top: 1px dashed rgba(255,1,115,0.22);
  font-size: 0.85rem; color: var(--ink-2); line-height: 1.5;
}
.fnwheel__callout {
  padding: 1rem 1.15rem;
  border: 1px solid var(--line);
  border-radius: 14px;
  background: var(--surface);
  box-shadow: var(--shadow);
}
.fnwheel__callout-label {
  font-size: 0.58rem; font-weight: 700; letter-spacing: 0.13em; text-transform: uppercase;
  color: var(--magenta);
}
.fnwheel__callout p { margin-top: 0.45rem; font-size: 0.9rem; color: var(--ink-2); line-height: 1.5; }

@media (max-width: 1080px) {
  /* La rueda pierde la geometría radial y pasa a tira de chips sobre el panel */
  .fnwheel { grid-template-columns: 1fr; }
  .fnwheel__wheel { align-items: stretch; gap: 0.9rem; }
  .fnwheel__dial { width: 100%; height: auto; }
  .fnwheel__grid { display: none; }
  .fnwheel__hub {
    position: static; width: 100%; height: auto; margin: 0 0 0.9rem;
    border-radius: 14px; flex-direction: row; flex-wrap: wrap; gap: 0.6rem;
    justify-content: flex-start; padding: 0.8rem 1rem; text-align: left;
  }
  .fnwheel__hub::before { display: none; }
  .fnwheel__hub-title { font-size: 1rem; }
  .fnwheel__nodes { position: static; display: flex; flex-wrap: wrap; gap: 0.5rem; }
  .fnwheel__node {
    position: static; width: auto; height: auto; margin: 0; transform: none;
    gap: 0.5rem; padding: 0.35rem 0.9rem 0.35rem 0.35rem; justify-content: flex-start;
    border: 1px solid var(--line); border-radius: 999px; background: var(--surface);
  }
  .fnwheel__node[aria-selected="true"] { border-color: var(--pillar); }
  .fnwheel__node-disc { width: 26px; height: 26px; font-size: 0.58rem; }
  .fnwheel__node[aria-selected="true"] .fnwheel__node-disc,
  .fnwheel__node:hover .fnwheel__node-disc { transform: none; }
  /* sin halo ni estrella grande: el chip es angosto y el panel ya dice "función estrella" */
  .fnwheel__node[aria-selected="true"] .fnwheel__node-disc { box-shadow: var(--shadow); }
  .fnwheel__node--star .fnwheel__node-disc::after { width: 12px; height: 12px; font-size: 0.36rem; top: -3px; right: -3px; }
  .fnwheel__node-label { position: static; transform: none; width: auto; }
}
@media (max-width: 680px) {
  .fnwheel__footer { max-width: 520px; }
  .fnwheel__craft { padding: 1.25rem 1.2rem 1.35rem; }
  .fnwheel__craft-title { max-width: none; }
  .fnwheel__detail { padding: 1.25rem 1.2rem; }
}
@media print {
  /* Al imprimir no hay interacción: se despliegan las siete funciones */
  .fnwheel__detail[hidden] { display: flex !important; }
  .fnwheel__stage { display: flex; flex-direction: column; gap: 0.9rem; }
}

.pillars { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.2rem; margin: 2.6rem auto 0; max-width: 1000px; width: 100%; text-align: left; }
.pillar {
  position: relative; background: var(--surface); border: 1px solid var(--line);
  border-radius: 18px; padding: 1.7rem 1.5rem; box-shadow: var(--shadow);
  display: flex; flex-direction: column; gap: 0.5rem; overflow: hidden;
}
.pillar::before { content: ''; position: absolute; top: 0; left: 0; right: 0; height: 3px; background: var(--gradient); }
.pillar__idx { font-size: 0.7rem; font-weight: 700; letter-spacing: 0.14em; color: var(--ink-3); font-variant-numeric: tabular-nums; }
.pillar__name { font-size: 1.4rem; font-weight: 700; letter-spacing: -0.02em; color: var(--ink); line-height: 1.1; }
.pillar__fn { font-size: 0.58rem; font-weight: 700; letter-spacing: 0.13em; text-transform: uppercase; color: var(--magenta); margin-top: 0.15rem; }
.pillar__desc { font-size: 0.9rem; color: var(--ink-2); line-height: 1.5; margin-top: 0.2rem; }
.pillar__desc strong { color: var(--ink); font-weight: 600; }
@media (max-width: 820px) { .pillars { grid-template-columns: 1fr; max-width: 480px; } }

/* ============================================
   Streams — dos pilares de contenido de una cuenta (spots / producto)
   ============================================ */
.streams { display: grid; grid-template-columns: 1fr 1fr; gap: 1.3rem; margin: 2.4rem auto 0; max-width: 980px; width: 100%; text-align: left; }
.stream {
  position: relative; background: var(--surface); border: 1px solid var(--line);
  border-radius: 18px; padding: 1.6rem; box-shadow: var(--shadow);
  display: flex; flex-direction: column; gap: 0.7rem;
}
.stream__tag { font-size: 0.6rem; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--magenta); }
.stream__title { font-size: 1.2rem; font-weight: 700; color: var(--ink); letter-spacing: -0.01em; line-height: 1.2; }
.stream__desc { font-size: 0.9rem; color: var(--ink-2); line-height: 1.55; }
.stream__desc strong { color: var(--ink); font-weight: 600; }
.stream__meta { margin-top: auto; padding-top: 0.9rem; border-top: 1px dashed var(--line); font-size: 0.8rem; color: var(--ink-3); line-height: 1.4; }
.stream__meta strong { color: var(--ink-2); font-weight: 600; }
@media (max-width: 760px) { .streams { grid-template-columns: 1fr; } }

/* ============================================
   Mapa competitivo 2x2 — cuadrante con hover cards + redes sociales
   Portado del deck heymark-2-0-vc, adaptado a dark theme.
   ============================================ */
.matrix-wrap { position: relative; width: 100%; max-width: 560px; margin: 2rem auto 1.9rem; }
.matrix-wrap--lg { max-width: 620px; margin-top: 1.5rem; }
.matrix {
  position: relative; aspect-ratio: 1 / 0.62;
  border-left: 2px solid var(--line-2); border-bottom: 2px solid var(--line-2);
}
.matrix::before { content: ''; position: absolute; left: 50%; top: 0; bottom: 0; width: 1px; background: var(--line); }
.matrix::after  { content: ''; position: absolute; top: 50%; left: 0; right: 0; height: 1px; background: var(--line); }

.m-ylabel {
  position: absolute; left: -1.45rem; writing-mode: vertical-rl; transform: rotate(180deg);
  font-size: 0.68rem; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase;
  color: var(--ink-3); white-space: nowrap;
}
.m-ylabel--high { top: 0; }
.m-ylabel--low  { bottom: 0; }
.m-xlabel {
  position: absolute; bottom: -1.75rem; font-size: 0.68rem; font-weight: 600;
  letter-spacing: 0.08em; text-transform: uppercase; color: var(--ink-3);
}
.m-xlabel--low  { left: 0; }
.m-xlabel--high { right: 0; }

.m-pt {
  position: absolute; transform: translate(-50%, 50%);
  display: flex; flex-direction: column; align-items: center; gap: 0.35rem;
  text-align: center; width: max-content; z-index: 2;
}
.m-pt__dot { width: 9px; height: 9px; border-radius: 50%; background: var(--ink-3); }
.m-pt span { font-size: 0.78rem; font-weight: 600; color: var(--ink-2); max-width: 130px; line-height: 1.2; }
.m-pt--hm { z-index: 3; }
.m-pt--hm .m-pt__dot {
  width: 20px; height: 20px; background: var(--gradient);
  box-shadow: 0 0 0 6px rgba(255,1,115,0.16), 0 8px 24px rgba(255,1,115,0.35);
}
.m-pt--hm span { color: var(--ink); font-weight: 700; font-size: 0.95rem; }

/* Hover cards */
.m-pt--int { cursor: pointer; }
.m-pt--int .m-pt__dot { transition: transform 0.2s, box-shadow 0.2s; }
.m-pt--int:hover .m-pt__dot { transform: scale(1.35); box-shadow: 0 0 0 6px rgba(255,255,255,0.09); }
.m-pt__card {
  position: absolute; bottom: calc(100% + 13px); left: 50%;
  transform: translateX(-50%) translateY(6px);
  width: 224px; background: var(--surface); border: 1px solid var(--line-2);
  border-radius: 12px; box-shadow: var(--shadow-lg); padding: 0.85rem 0.95rem; text-align: left;
  opacity: 0; pointer-events: none; transition: opacity 0.2s, transform 0.2s; z-index: 30;
}
/* Puente invisible: cubre el gap punto→card para no perder el hover al ir hacia los links */
.m-pt__card::after { content: ''; position: absolute; left: -10px; right: -10px; bottom: -14px; height: 14px; }
.m-pt--hm .m-pt__card::after { bottom: auto; top: -14px; }
.m-pt--int:hover, .m-pt--int:focus-within { z-index: 50; }
.m-pt--int:hover .m-pt__card, .m-pt--int:focus-within .m-pt__card { opacity: 1; pointer-events: auto; transform: translateX(-50%) translateY(0); }
.m-pt--hm .m-pt__card { bottom: auto; top: calc(100% + 13px); transform: translateX(-50%) translateY(-6px); }
.m-pt--hm:hover .m-pt__card, .m-pt--hm:focus-within .m-pt__card { transform: translateX(-50%) translateY(0); }
.m-pt__arr { font-size: 1.2rem; font-weight: 700; letter-spacing: -0.02em; color: var(--ink); }
.m-pt__arr small { display: block; font-size: 0.62rem; font-weight: 700; color: var(--ink-3); text-transform: uppercase; letter-spacing: 0.12em; margin-bottom: 0.15rem; }
.m-pt__desc { font-size: 0.78rem; color: var(--ink-2); line-height: 1.42; margin-top: 0.45rem; }
.m-pt__zone { font-size: 0.64rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.07em; color: var(--magenta); margin-top: 0.55rem; }

/* Fila de redes sociales dentro del card */
.m-pt__social { display: flex; flex-wrap: wrap; gap: 0.35rem; margin-top: 0.7rem; padding-top: 0.65rem; border-top: 1px solid var(--line); }
.m-pt__social a {
  display: inline-flex; align-items: center; justify-content: center;
  width: 25px; height: 25px; border-radius: 7px;
  background: var(--surface-2); border: 1px solid var(--line);
  color: var(--ink-2); transition: color 0.15s, border-color 0.15s, background 0.15s, transform 0.15s;
}
.m-pt__social a:hover { color: var(--ink); border-color: var(--line-2); background: var(--surface); transform: translateY(-1px); }
.m-pt__social svg { width: 13px; height: 13px; display: block; }
.m-pt__social .m-pt__text-link {
  width: auto; padding: 0 0.6rem; text-decoration: none;
  font-size: 0.62rem; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase;
}
.m-pt__analysis {
  width: 100%; margin-top: 0.7rem; padding: 0.55rem 0.65rem;
  border: 1px solid rgba(255,1,115,0.42); border-radius: 8px;
  background: rgba(255,1,115,0.08); color: var(--ink);
  font-family: var(--font); font-size: 0.68rem; font-weight: 700; line-height: 1.2;
  letter-spacing: 0.07em; text-transform: uppercase; cursor: pointer;
  transition: background 0.16s, border-color 0.16s, transform 0.16s;
}
.m-pt__analysis:hover, .m-pt__analysis:focus-visible {
  background: var(--gradient-soft); border-color: transparent; transform: translateY(-1px);
}

/* Postiz — el competidor más cercano: punto más marcado (tinta) */
.m-pt--postiz .m-pt__dot { width: 13px; height: 13px; background: var(--ink); }
.m-pt--postiz span { color: var(--ink); font-weight: 700; }
.m-pt--stan .m-pt__dot {
  width: 15px; height: 15px; background: #35c88f;
  box-shadow: 0 0 0 5px rgba(53,200,143,0.14), 0 8px 22px rgba(53,200,143,0.22);
}
.m-pt--stan span { color: var(--ink); font-weight: 700; }

/* Deep competitor analysis modal */
body.analysis-modal-open { overflow: hidden; }
.analysis-modal[hidden] { display: none; }
.analysis-modal {
  position: fixed; inset: 0; z-index: 1200;
  display: flex; align-items: center; justify-content: center;
  padding: 1.2rem;
}
.analysis-modal__backdrop {
  position: absolute; inset: 0; background: rgba(10,10,12,0.72);
  backdrop-filter: blur(9px);
}
.analysis-modal__panel {
  position: relative; width: min(760px, 100%); max-height: calc(100dvh - 2.4rem);
  overflow: auto; border: 1px solid var(--line-2); border-radius: 16px;
  background: rgba(20,20,23,0.98); box-shadow: var(--shadow-lg);
  padding: 1.6rem; color: var(--ink);
  opacity: 0; transform: translateY(10px) scale(0.985);
  transition: opacity 0.18s ease, transform 0.18s ease;
}
.analysis-modal.is-open .analysis-modal__panel { opacity: 1; transform: translateY(0) scale(1); }
.analysis-modal__close {
  position: absolute; top: 0.85rem; right: 0.85rem;
  width: 2rem; height: 2rem; display: inline-flex; align-items: center; justify-content: center;
  border: 1px solid var(--line); border-radius: 8px; background: var(--surface-2);
  color: var(--ink-2); font-size: 1.25rem; line-height: 1; cursor: pointer;
  transition: color 0.16s, border-color 0.16s, background 0.16s;
}
.analysis-modal__close:hover, .analysis-modal__close:focus-visible {
  color: var(--ink); border-color: var(--line-2); background: var(--surface);
}
.analysis-modal__kicker {
  max-width: calc(100% - 2.8rem); font-size: 0.62rem; font-weight: 700;
  letter-spacing: 0.14em; text-transform: uppercase; color: var(--magenta);
}
.analysis-modal__title {
  max-width: calc(100% - 2.8rem); margin-top: 0.35rem;
  font-size: 1.45rem; font-weight: 700; line-height: 1.15; color: var(--ink);
}
.analysis-modal__summary {
  margin-top: 0.75rem; color: var(--ink-2); font-size: 0.92rem; line-height: 1.55;
}
.analysis-modal__metrics[hidden] { display: none; }
.analysis-modal__metrics {
  display: flex; flex-wrap: wrap; gap: 1.4rem;
  margin-top: 1rem; padding-top: 0.9rem; border-top: 1px solid var(--line);
}
.analysis-modal__metric { display: flex; flex-direction: column; gap: 0.15rem; }
.analysis-modal__metric-val { font-size: 1.05rem; font-weight: 700; color: var(--ink); font-variant-numeric: tabular-nums; }
.analysis-modal__metric-label { font-size: 0.58rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-3); }
.analysis-modal__grid {
  display: grid; grid-template-columns: 1fr 1fr; gap: 1rem 1.2rem;
  margin-top: 1.2rem; padding-top: 1rem; border-top: 1px solid var(--line);
}
.analysis-modal__block[hidden] { display: none; }
.analysis-modal__block { min-width: 0; }
.analysis-modal__block--claim,
.analysis-modal__block--fact {
  background: var(--surface-2); border: 1px solid var(--line);
  border-radius: 12px; padding: 0.9rem 1rem;
}
.analysis-modal__block--fact { border-color: rgba(53,200,143,0.22); }
.analysis-modal__block--fact h3 { color: #35c88f; }
.analysis-modal__block--flag {
  background: rgba(255,90,110,0.08); border: 1px solid rgba(255,90,110,0.26);
  border-radius: 12px; padding: 0.9rem 1rem;
}
.analysis-modal__block--flag h3 { color: var(--danger); }
.analysis-modal__block .analysis-modal__fact { padding-left: 1.4rem; }
.analysis-modal__block .analysis-modal__fact::before {
  content: '·'; width: auto; height: auto; border-radius: 0; background: none;
  top: 0; font-weight: 700; line-height: 1.48;
}
.analysis-modal__block .analysis-modal__fact--yes::before { content: '✓'; color: #35c88f; }
.analysis-modal__block .analysis-modal__fact--no::before { content: '✕'; color: var(--danger); }
.analysis-modal__block .analysis-modal__fact--edit::before { content: '✎'; color: var(--amber); }
.analysis-modal__block--wide { grid-column: 1 / -1; }
.analysis-modal__block h3 {
  margin-bottom: 0.45rem; font-size: 0.62rem; font-weight: 700;
  letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-3);
}
.analysis-modal__block p,
.analysis-modal__block li {
  color: var(--ink-2); font-size: 0.86rem; line-height: 1.48;
}
.analysis-modal__block ul {
  list-style: none; display: flex; flex-direction: column; gap: 0.45rem;
}
.analysis-modal__block li {
  position: relative; padding-left: 1rem;
}
.analysis-modal__block li::before {
  content: ''; position: absolute; left: 0; top: 0.62em;
  width: 5px; height: 5px; border-radius: 50%; background: var(--gradient);
}
.analysis-modal__source-list { display: flex; flex-wrap: wrap; gap: 0.45rem; }
.analysis-modal__source-list a {
  font-size: 0.74rem; color: var(--ink-2); text-decoration: none;
  border: 1px solid var(--line-2); border-radius: 100px; padding: 0.35rem 0.7rem;
  transition: color 0.16s, border-color 0.16s, background 0.16s;
}
.analysis-modal__source-list a:hover {
  color: var(--ink); border-color: transparent; background: var(--gradient-soft);
}

@media (max-width: 600px) {
  .matrix-wrap { max-width: 400px; }
  .matrix-wrap--lg { max-width: 100%; }
  .m-pt span { font-size: 0.64rem; max-width: 90px; }
  .m-pt__card { width: 186px; }
  .analysis-modal { align-items: flex-end; padding: 0.75rem; }
  .analysis-modal__panel { max-height: calc(100dvh - 1.5rem); border-radius: 14px; padding: 1.25rem; }
  .analysis-modal__grid { grid-template-columns: 1fr; }
  .analysis-modal__title { font-size: 1.2rem; }
}